Responsibilities

• Assess and define market opportunities
• Shape how SAP wins in the Business Transformation Management market and individual market categories (Enterprise Architecture Management, Process Intelligence and Digital Adoption Platforms) by identifying growth opportunities, customer needs, competitive dynamics, technology trends, and emerging transformation priorities across business and technology buying centers.
• Define the market opportunity, total addressable market (TAM), audience segmentation, and strategic growth priorities for BTM across industries, geographies, and customer transformation journeys.
• Develop a deep understanding of key audiences, including CIOs, Chief Transformation Officers, enterprise architects, process excellence leaders, transformation program leaders, and SAP S/4HANA transformation teams. Extend understanding, and partner with, line of business audiences and how the BTM portfolio plays a role in the transformation of business process transformation across every department in an organization.
• Continuously assess customer adoption, competitive positioning, analyst perspectives, market trends, and ecosystem dynamics across enterprise architecture, process intelligence, process transformation, and business transformation management.
• Partner closely with Product & Engineering, Sales, Customer Success, and Strategy to ensure portfolio innovation and investments align with market opportunity, customer needs, and commercial priorities.
• Identify opportunities to expand SAP's leadership position in transformation management and establish BTM as a differentiated category within the evolving enterprise transformation landscape.
• Own the global value proposition, positioning, messaging, and narrative for the SAP Business Transformation Management portfolio, creating a unified story across SAP Signavio, SAP LeanIX, WalkMe, and our Agent led toolchain,
• Establish and evolve BTM's role within the SAP Business AI Platform, clearly articulating how BTM complements the rest of the portfolio to provide the transformation intelligence and navigation layer needed to enable the Autonomous Enterprise.
• Develop differentiated messaging that demonstrates how SAP uniquely connects business processes, enterprise architecture, applications, data, and AI to help customers continuously understand, design, and execute transformation.

Requirements

• 15+ years of progressive B2B enterprise marketing leadership experience, including significant experience in enterprise transformation, business applications, process intelligence, enterprise architecture, cloud transformation, or adjacent enterprise technology categories.
• Proven executive leadership experience managing global product marketing organizations and developing strategies that deliver measurable pipeline, revenue, adoption, and customer value at scale.
• Deep understanding of enterprise transformation and the intersection of business processes, applications, technology architecture, data, and people. Demonstrated ability to translate complex technology concepts into compelling business outcomes for C-suite and executive audiences.
• Demonstrated success defining and executing global marketing strategies for complex technology portfolios undergoing significant transformation, consolidation, or category evolution.
• Strong executive presence, with a track record of influencing cross-functional leadership and operating effectively in highly matrixed, global organizations. Exceptional communication, storytelling, and stakeholder management skills.
• Deep expertise in positioning, messaging, portfolio strategy, integrated go-to-market execution, audience strategy, competitive intelligence, and commercialization, with the ability to connect market strategy to business growth.
• Strong understanding of enterprise buying centers, including CIOs, enterprise architects, transformation executives, process leaders, IT leaders, and business executives.
• Demonstrated ability to establish differentiated market positioning in competitive and rapidly evolving technology categories.
• Experience engaging with analysts, customers, partners, industry influencers, and C-level executives, with the ability to serve as a credible external spokesperson.
• Proven ability to build, inspire, and develop high-performing global teams through organizational transformation and rapid market evolution.

Preferred

• Experience marketing business transformation, enterprise architecture, process intelligence, process mining, business process management, enterprise applications, or digital transformation solutions at significant scale.
• Strong understanding of AI-native transformation, AI agents, enterprise architecture, business process intelligence, process redesign, application modernization, clean core, and cloud transformation, with the ability to translate these trends into differentiated value propositions and GTM strategies.
• Experience marketing to both technical and business audiences, including CIOs, enterprise architects, process excellence leaders, transformation executives, and business leaders.
• Experience connecting multiple technology capabilities into an integrated portfolio narrative and translating product-level value into a broader business transformation story.
• Familiarity with partner-led and ecosystem-driven growth strategies across enterprise technology, cloud, consulting, and systems integration.
• Experience leading product marketing for rapidly evolving technology categories undergoing significant market or portfolio transformation.
• Track record of public speaking at major industry conferences and strong relationships with enterprise customers, industry analysts, partners, and influencers in the transformation, enterprise technology, or business applications space.