Head of Brand and Creative

Responsibilities

• Brand strategy and architecture: Define and steward Proof's brand platform (purpose, personality, voice, and the promise of trust in high-consequence transactions), and develop brand architecture for the platform, VDC, notarization, and agentic authorization with the Director of Product Marketing. Lead brand evolution or refresh work as needed.
• Visual and verbal identity: Own the brand system and guidelines, including logo, color, typography, iconography, illustration, photography, motion, and data visualization. Partner with the Head of Demand Content and Director of Communications on tone-of-voice guidelines.
• Brand hub and templates: Build a self-serve brand hub and template library so Sales, Marketing, and the wider company stay on brand.
• Campaign and launch creative: Lead creative concepting and execution for campaigns, product launches, and brand moments with Revenue Marketing and Product Marketing.
• Design across touchpoints: Oversee design for proof.com, digital advertising, sales collateral, presentations, video, social, and event environments, including booth and experiential design with the Event Marketing Manager.
• Creative operations: Run intake, prioritization, and review and approval workflows, and manage creative budgets, agencies, and freelancers.
• Brand health and governance: Establish brand health metrics and research (awareness, consideration, perception among target buyers), govern consistency across marketing, sales, partners, and co-marketing, and work with Product Design so the product and marketing brand feel like one company.

Requirements

• 10+ years in brand and creative, including 4+ years leading brand or creative teams at a B2B technology, fintech, or security company, or senior agency experience on comparable brands.
• A portfolio showing brand systems and campaigns that made complex or trust-centric products clear and distinctive.
• Experience leading a brand refresh or new brand architecture during a company's category expansion.
• Strong creative direction across design, copy, video, and motion, and the ability to get hands-on when needed.
• Ability to align executives on creative decisions and explain the business rationale behind brand choices.

Preferred

• Experience building brands for financial services, payments, or identity companies.
• Experience with AI-assisted creative workflows and modern tooling (Figma, Adobe CC, Webflow).
• Experience spanning both B2B enterprise and consumer-facing touchpoints.

Benefits

• Medical, dental, and vision benefits
• Life insurance, long and short-term disability coverage
• 401k Plan with a 4% match, beginning on your hire date
• Unlimited Sick and Vacation time
• 14 paid company holidays
• 12 weeks of paid parental leave
• 4 week sabbatical after 5 years of continuous full time employment
• Health Reimbursement Arrangements for fertility and gender affirmation
• Lunch on Proof through Grubhub credit
• Monthly work from home stipend