Responsibilities

• Own the ad creative across a portfolio of DTC/eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.
• Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
• Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.
• Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities.
• Maintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.
• Guide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative.
• Work directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.
• Contribute to our creative frameworks and processes, identifying opportunities to improve how we ideate, brief, test and learn from creative.

Requirements

• 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands.
• Strong experience developing and testing Meta (Facebook & Instagram) paid social creative, with a proven understanding of what drives performance on the platform.
• A proven track record of developing direct-response creative that contributes to measurable performance improvements, with the ability to interpret results and turn insights into smarter creative testing and iteration strategies.
• Deep understanding of direct-response marketing, including mass desires, awareness levels, market sophistication, offer positioning, customer psychology and conversion-focused messaging.
• Strong creative judgment across UGC, video and static advertising, with the ability to evaluate and improve concepts, hooks, scripts and execution.
• Excellent copywriting and messaging instincts, with the ability to develop compelling angles, hooks, scripts and ad copy.
• Confidence working directly with clients and cross-functional teams, communicating strategic recommendations and constructively challenging thinking when needed.
• The ability to work independently, manage competing priorities and take ownership of creative strategy without constant direction.

Preferred

• Working in a performance marketing or growth agency.
• Developing performance creative for other paid social platforms, including TikTok, YouTube and Pinterest.
• Coaching or mentoring designers, video editors or other creative team members.
• Contributing to creative frameworks, playbooks or process improvements.

Benefits

• Competitive salary: USD $75,000-$85,000 per annum, depending on experience.
• Remote-first: Work with a global team spanning the USA, Canada, Australia, New Zealand, Bali, and the Philippines.
• Real ownership: Take the lead on creative strategy for ambitious eCommerce brands and have a direct impact on their growth.
• A high-performance creative environment: Work alongside experienced Growth Strategists, Media Buyers and Visual Designers who care about producing creative that drives results, not just shipping content.
• Mentorship & growth: Work directly with our Head of Creative Strategy and Creative Production Specialist, with opportunities for mentorship, professional development and contributing to the evolution of our Creative function.