Responsibilities

• Build and run the creative engine.
• Hire and lead a pod of creative strategists and performance editors.
• Set the concept volume, the testing cadence, and the standard.
• Own the pipeline from insight → brief → shoot/edit → launch → read → iterate.
• You are accountable for throughput and for what the work does to blended CAC.
• Decide what we make and why. Translate performance data and customer research into creative frameworks — angles, hooks, formats, and segmented lanes across our product line.
• You should be able to look at a week of results and say what to make next, and defend it.
• Build out personas and scale into new ones.
• Own the creative testing system. Structured hypotheses, clean reads, real learning loops.
• We want a library of what works and why, not a folder of ads.

Requirements

• 8+ years in performance creative and/or direct-response marketing, with real ownership of paid video
• You have personally led a team producing video ads at volume — in-house or at a performance creative shop. If you've worked at or alongside a TubeScience-model operation, we want to talk.
• Experience marketing physical products direct to consumer. App, SaaS, and digital-only backgrounds aren’t a fit.
• DTC or CPG background. Supplements, wellness, beauty, or fitness is a strong plus.
• Fluent in the numbers. Hook rate, thumbstop, hold, CVR, CPA, blended CAC, LTV. You can read a creative report without a translator.
• Strong instincts for female-focused wellness brands and an understanding of the midlife female consumer
• Taste, and the ability to explain it. You can articulate why something works, not just that it did.
• You use AI tooling daily to move faster on ideation, iteration, and QA

Preferred

• You've helped scale a nine-figure DTC brand
• You've built and mentored a creative team while managing up to a demanding exec
• Direct-response or VSL background
• You’re in Austin, or open to relocating there.
• Experience with ingestible or supplement brands, and with subscription replenishment models.

Benefits

• Health, vision and dental. Full medical, vision, dental and prescription coverage for anyone working 32+ hours a week, starting the first of the month after you join. We cover 75% of your premiums.
• 401(k) match. Eligible from your fourth month. We match 80% of your contributions, up to 5% of your salary.
• $500 a month for wellness. A monthly credit through JOON to spend on health and wellness services.
• Backup childcare. Access to vetted caregivers through Helpr, at home or at work, when you need it most.
• Generous time off
• Free product