UGC Creative Strategist, Paid Social (DTC)

Responsibilities

• This is a hands-on UGC production role for paid social ads. You will find fitness creators, script them, direct their shoots, edit the footage yourself, and deliver ad-ready video variations every week for testing on Meta and TikTok.
• Review: go through last week’s ad results. Pick the winners to iterate and the losers to drop.
• Script: write scripts from our hook and angle library, usually three hooks on one body.
• Cast : find and recruit creators who look like our customer: people aged 25 to 50 who train, from hybrid athletes and lifters to runners, credible and camera-ready. Use creator marketplaces, Instagram and TikTok outreach, and our existing shortlist. Negotiate rates, ship product, and secure usage rights and whitelisting.
• Direct: send shot lists, review raw takes, and ask for re-shoots when a take falls short.
• Edit: cut the variations yourself. Hook swaps, captions, lengths, 9:16 and 4:5.
• Deliver: 10 to 15 new ad-ready variations a week, named to our convention, inside FTC and supplement claim rules.

Requirements

• 2+ years producing UGC for paid social, at a DTC brand or a performance agency.
• A portfolio of paid UGC ads you cast, directed and edited, with their results.
• Strong editing in CapCut, Premiere or similar.
• Working knowledge of Meta Ads Manager metrics: hook rate, hold rate, CTR, CPA.
• Experience setting up Meta Partnership Ads or TikTok Spark Ads.
• Taste. You know the difference between a take that feels real and one that feels staged.
• You hit volume without being chased.
• Based in the United States.

Preferred

• Supplements, fitness or another regulated category.
• An existing network of UGC fitness creators.
• You train.