JCP Commerce

Creative Strategist — DTC Health Brand (Meta Ads)

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own and optimize direct-response Meta ads for a women’s health brand, guiding concepting, scripting, and editor briefing while leveraging AI-driven production and data insights to scale winning creatives.

  • Lead hooks and scripts from concept to briefing
  • Direct editors and manage AI video workflows
  • Scale winning ads based on performance data

Job Description

Responsibilities

  • Find the angles, write the hooks and scripts, brief the editors
  • Direct-response Meta ads, all produced with AI (no UGC creators, no shoots)
  • Read the data, kill the losers, scale the winners

Requirements

  • Proven DR Meta ads for DTC brands, with spend behind concepts you originated
  • Comfortable directing editors and working in AI video tools
  • Full-time and exclusive, no side work or agencies

Preferred

  • Health, wellness or supplement experience is a big plus

Salaries

Performance Creative median pay in the United States

$100K/yr

Most earn $80K to $127K. Based on 78 salaries, including bonus and equity.

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