Responsibilities

• Creative Strategy & Ideation
• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
• Create strong angles, hooks, and messaging frameworks for a mature female audience
• Translate product benefits into emotion-driven, problem-solution ads
• Continuously generate new concepts while iterating on proven winners
• Testing, Scaling & Iteration
• Analyze performance data (hooks, retention, CTR, CPA, ROAS)
• Identify winning creatives and patterns
• Create structured iterations to scale winners
• Briefings & Collaboration:

Requirements

• 3+ Years as a D2C Creative Strategist: Proven experience scaling physical product brands (supplements, beauty, footwear, apparel, or similar) either in-house or at an agency with named client portfolios.
• Strong background in direct response advertising
• Proven video ad concepts that scaled on Meta or TikTok, backed by real metrics (spend, CPA, ROAS, and hook or hold rate). Statics and native-only winners are not enough, our volume is 80% video, and current formats demand deep video fluency.
• Experience managing a pod, creator roster, or editing team, assigning work, flagging bottlenecks early, and keeping tracking systems pristine. Be ready to share an example of when an editor's output missed the mark and how you course-corrected that week.
• Dedicated 40 hours a week to a single team. You are looking to build, optimize, and grow within a structured ladder.
• You read the numbers yourself, hook rate, hold rate, CTR, CPC, CPA, and ROAS. You utilize a structured iteration ladder (format, character, hook, body, length) and know precisely where to look to diagnose drop-offs.
• Strong copy instincts (hooks, headlines, CTAs)
• Data-driven mindset with creative intuition
• Ability to move fast, test fast, and learn fast

Preferred

• Experience in beauty, skincare, or supplements
• Experience marketing to women 40+
• Familiarity with UGC-driven ad systems
• Experience working in fast-scaling D2C brands
• You've worked in-house at a brand running 1,000 or more ads on Meta at once.
• Experience in Beauty, skincare or supplements, selling to women over 40.
• You've run AI-driven formats (AI UGC, animation, song-based ads) and know where they break.
• You've used Atria, BrandSearch or a similar ad research tool daily.
• German, for reading the DE account.

Benefits

• Competitive salary
• On-time and reliable payments
• Opportunity to work with a fast-growing global e-commerce brand
• Long-term growth opportunities