HCP Personal Marketing Lead - Epilepsy

Responsibilities

• Lead HCP personal promotion strategy, translating brand objectives, customer insights, segmentation, and positioning into clear priorities for field engagement and promotional initiatives.
• Own the development and optimization of field promotional materials, including core sales resources, clinical data presentations, objection-handling tools, and other materials that support effective, differentiated HCP conversations.
• Lead HCP speaker programming, including speaker bureau planning, speaker identification and onboarding, training, program execution, and ongoing speaker readiness, ensuring alignment with brand objectives and compliance requirements.
• Partner closely with Sales and Sales Training to support launch readiness, field execution, and consistent brand messaging, incorporating field feedback and evolving customer needs to refine promotional priorities.
• Translate complex clinical and scientific information into clear, customer-relevant messaging, collaborating with Medical Affairs, Legal, Regulatory, and Compliance to ensure promotional materials and programs are accurate and compliant.
• Lead agency and vendor partners across personal promotion and speaker programming, establishing clear expectations, managing budgets and timelines, and ensuring high-quality execution.
• Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data to identify opportunities for improvement and optimize future initiatives.

Requirements

• Bachelor's degree required; advanced degree in business, life sciences, marketing, or a related field preferred.
• Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming. Pre-launch or launch experience preferred.
• Experience in rare disease, specialty pharmaceuticals, or marketing to focused HCP audiences strongly preferred.
• Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements.
• Demonstrated ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines.
• Strategic, analytical, and hands-on approach, with strong judgment, ownership, and the ability to navigate ambiguity and drive results in a fast-paced environment.
• The physical and mental requirements of our roles include regular use of a computer, devices or other office equipment, clear communication, and occasional movement; reasonable accommodations may be made.

Preferred

• Pre-launch or launch experience preferred.
• Experience in rare disease, specialty pharmaceuticals, or marketing to focused HCP audiences strongly preferred.

Benefits

• world class benefits package to help you thrive. This includes 99% of the premium paid for medical, dental and vision plans.
• company-paid life insurance, AD&D, disability benefits, and voluntary plans to personalize your coverage.
• 401(k) matching dollar-for-dollar up to 6% on eligible contributions and stock incentives and ESPP.
• discretionary quarterly bonus, a flexible wellness benefit, generous PTO, paid holidays and company-wide shutdowns.