Account-Based Marketing Manager

Responsibilities

• Develop and execute account-based marketing strategies aligned to enterprise pipeline objectives, sales priorities, and broader demand generation programs.
• Identify and prioritize target accounts and buying groups in partnership with Sales leadership and account teams.
• Design personalized one-to-one and one-to-few engagement strategies aligned to account opportunities and growth objectives.
• Partner with the EMEA Demand Generation Manager and Global Demand Generation to align regional ABM execution to global priorities and messaging.
• Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events, partnering with Content and Product Marketing on tailored messaging and assets.
• Create account-specific experiences that increase engagement, accelerate opportunities, and improve conversion rates.
• Support account expansion through targeted upsell and cross-sell campaigns.
• Partner with Customer Marketing, Field Marketing and Events team on upsell and cross-sell programs for existing accounts.
• Own ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget, tied to account plays.
• Serve as a strategic marketing partner to Sales leadership and account teams.

Requirements

• 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives.
• Experience partnering with Sales teams in SaaS or technology environments.
• Experience supporting multiple geographies, business units, and product lines
• Experience with 6sense, Demandbase, or another technology platform used for ABM
• Experience with Marketo, Salesforce, or similar marketing technologies.
• Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Preferred

• 8+ years of marketing experience.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Experience supporting enterprise or strategic account programs.
• Experience within high-growth SaaS or technology organizations.
• Strong understanding of account targeting, buying-group engagement, and pipeline development strategies.
• Strong communication, collaboration, and project management skills.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet