Campaign Manager (ABM)

Responsibilities

• Leverage and build AI - powered account intelligence
• - Maintain a living, AI-powered dossier for each Enterprise and Tier 1 prospect account, consolidating company intelligence (strategy, priorities, competitive landscape), engagement data (first-party, third-party intent signals, CRM history), and buying committee mapping (decision-makers, influencers, blockers).
• - Map and continuously track buying committee evolution for each account. Identify key decision-makers, influencers, and potential blockers; document their priorities, concerns, and influence on deal velocity.
• - Use AI to generate account briefs and play scenarios that accelerate strategy development. Prompt-engineer for insights on optimal timing, messaging angles, and high-impact engagement moments.
• - Surface intelligence gaps and flag them for RevOps or the intelligence team. Identify where first-party data, intent signals, or account research needs updating.
• Design and execute 1:1 and 1:few ABM strategies
• - Drive coordinated delivery of ABM plays by establishing clear briefs, ownership, timelines, and dependencies. Align Product Marketing, Content, Paid Acquisition, Events, Marketing Automation, Partnerships, and Sales through launch.
• - Orchestrate integrated engagement across channels: direct outreach and gifting, email and marketing automation sequences, paid digital media, events and executive engagement, and industry - specific content.
• - Own programs from strategy through execution, managing budgets, timelines, and delivery quality. Ensure alignment on dependencies and keep cross-functional teams coordinated.
• - Identify and pursue opportunities where partnerships can strengthen account relationships and accelerate strategic deals.

Requirements

• 8 years of professional experience in demand generation and account - based marketing: including ideal customer profile definition, account tiering, buying - group mapping, and 1:few/1:1 program design.
• Demonstrated track record executing demand gen campaigns that drive pipeline: with hands - on experience managing campaign funnel, understanding sales process mechanics, and optimizing for pipeline sourced/influenced results.
• AI/LLM fluency and prompt engineering skills: ability to design prompts that extract actionable insights from account data, build account intelligence artifacts, and evaluate where AI genuinely accelerates strategy versus adding noise.
• Sound analytical and experimentation discipline: including hypothesis development, test design, success metrics, and understanding the distinction between engagement, attributed pipeline, and causal impact.
• ABM platform expertise: with 6sense, Demandbase, or similar - audience configuration, account - level segmentation, and activation.
• Marketing automation and CRM fluency: particularly HubSpot and Salesforce - campaign objects, audience models, and reporting.
• Cross - functional collaboration skills: with the ability to turn strategy into priorities, briefs, ownership, and timelines while influencing teams without direct authority. Excellent written and verbal communication.
• Working knowledge of Sales operations: including account qualification, lead - to - account matching, source and stage definitions, contextual BDR handoffs, and closed - loop reporting.

Preferred

• Demandbase or similar ABM platform certification is a plus.
• Industry - specific (vertical) ABM experience is a plus.
• A "learn faster through feedback" mentality and passion for testing and iteration are essential.

Benefits

• Medical, Dental, Vision & Basic Life Insurance
• Paid Maternity/Parental Leave Program
• Paid Holidays & Flexible Time Off Program
• Paid Sick Leave
• Wellness Days (1 day/quarter)
• 401K Match
• Comprehensive Benefits Package >>> https://www.shipbob.com/careers/
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