Hands-On Creative Lead — Copy, Design & Video (Contract)

Responsibilities

• Learn our products, brand, golfer audience, and customer motivations; translate features into clear, compelling benefits.
• Develop campaign concepts, advertising angles, hooks, headlines, short scripts, and calls to action.
• Establish and maintain a cohesive visual identity across marketing assets.
• Personally design polished static ads, social graphics, App Store assets, and supporting campaign imagery.
• Personally produce short-form video ads, product demonstrations, app animations, motion graphics, and edits using existing footage.
• Use AI tools where useful for ideation, imagery, video, and production efficiency, applying strong human judgment and careful finishing.
• Create distinct concepts and meaningful variations for testing; use performance results and feedback to improve the messaging and creative.
• Manage projects from brief through delivery, proactively proposing ideas and meeting agreed deadlines.
• Collaborate with existing agencies or creators when useful while retaining ownership of the finished result.

Requirements

• A strong portfolio demonstrating both static design and video or motion work you personally created.
• Excellent typography, composition, visual hierarchy, pacing, and brand judgment.
• Demonstrated ability to independently develop concepts and write persuasive copy.
• Experience creating paid-social creative for consumer brands or apps, balancing polished brand work with clear, effective performance advertising.
• Strong proficiency with relevant design, editing, and motion tools. Your demonstrated output matters more than a particular software checklist.
• Experience using AI within a professional creative workflow.
• Clear communication, reliable execution, and comfort owning both creative decisions and hands-on production.

Preferred

• Know or enjoy golf and understand how golfers think about improving their game.