GTM Strategist (Fractional)

Responsibilities

• GTM Strategy. Build go-to-market strategies for B2B and B2C clients: positioning, messaging architecture, channel selection, and launch sequencing.
• Research. Define the ideal customer, talk to buyers, and analyze competitors before any messaging gets written.
• Messaging & Positioning. Help clients say what they do and why it matters, in language real buyers respond to. Run positioning workshops with exec teams, and push back when the client is wrong.
• Content & Copy. Write the website copy, landing pages, email sequences, and social content. Use AI where it helps, and keep the human edge that makes copy land.
• Channel Execution. Set up and run campaigns yourself in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms like HubSpot.
• Measurement & Reporting. Set success metrics up front, run tests, read the data, and present results to client leadership, including the C-suite. You know what to measure, how to dig for the insight, and how to tell the story clearly.
• Sales Alignment. Build sales materials (decks, one-pagers, outreach) and connect marketing work to pipeline.
• Campaign Concepting. Take campaigns from brief to launch with both strategic rationale and creative instinct.

Requirements

• 5+ years in marketing, brand strategy, or GTM, in-house, agency, or independent.
• Hands-on experience launching and optimizing paid and email campaigns. You’ve run them, not just briefed them.
• 2-3 case studies with before-and-after numbers: a repositioning that lifted conversion, a campaign that drove pipeline, etc. Work that moved a metric matters more than polished samples alone.
• Strong writing across marketing formats.
• Experience presenting data and recommendations to executives.
• You use AI for research, testing, and content production, not just drafting, and you know when the output is good enough.
• You’ve worked as a freelancer or fractional consultant and can manage your time across concurrent projects.
• You learn a new client’s world fast and work independently without hand-holding.

Preferred

• You think before you write, but you don’t overthink before you ship.
• You pay attention to what works in the world and have opinions about why.
• You’re comfortable with ambiguity, ask good questions, and fill reasonable gaps.
• You take feedback well and give it directly.