GTM Manager

Responsibilities

• Event Planning & Field Marketing - Plan, execute, and own ROI for key industry trade shows, high-touch events, and co-marketing initiatives globally. - Collaborate closely with Sales to build targeted event strategies that turn event attendees into active advertiser accounts. Global Agency Enablement & Scaling - Build and lead scalable enablement programs for global agency partners, including product webinars, training sessions, certification, and collateral. - Partner with product and sales teams to create self-serve documentation and toolkits that allow agencies to confidently position and execute our solutions. Strategic Platform & Affiliate Partnerships - Formulate and execute integration/referral growth strategies with leading attribution, measurement, and tracking platforms, as well as affiliate networks. - Drive co-marketing campaigns and integration-driven acquisition motions with partner platforms.

Requirements

• Experience: 3+ years of experience in Growth Marketing, Partner Marketing, Field Marketing, or Agency Development within B2B SaaS, AdTech, or Digital Advertising.
• AdTech & Attribution Knowledge: Deep understanding of the ad tech ecosystem, digital ad buying, attribution models, and tracking infrastructure.
• Event & Field Execution: Track record of owning end-to-end event strategy and generating measurable pipelines from trade shows and co-marketing initiatives.
• Cross-Functional Influence: Demonstrated ability to build relationships with cross-functional sales leaders, executive partners, and agency executives.
• Analytical Mindset: Comfortable using data to track campaign performance, forecast pipeline, and calculate ROI across distinct growth channels.

Preferred

• Prior experience at a major digital ad platform, programmatic AdTech company, or high-growth agency network.
• Proven track record building partner enablement programs or certification curriculums from scratch.
• Strong presentation skills with experience delivering live webinars and training sessions to executive-level agency audiences.