GTM GM, Fashion

Los Angeles, CA (On-site)

$0K/yr – $0K/yrSenior LevelFull time

Posted 5 days ago

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Job Summary

Own the zero-to-one for Miro\'s fashion solutions and drive seasonal planning to execution, translating use cases into a compelling product and sales story while leading pilots and early deals.

  • Own the fashion vertical strategy and roadmap with Product
  • Lead early accounts and collaborate with GTM to close initial deals

Job Description

Responsibilities

  • Own the zero-to-one for Miro's dedicated fashion solutions: build the specialized workflows that show fashion and apparel brands how Miro fits into their business — from seasonal planning to day-to-day execution — then own the continued scaling as it grows
  • Identify the use cases where Miro can win across fashion — spanning design, planning, production, merchandising, marketing, and retail execution — and translate them into a product and sales story fashion teams immediately recognize as their own problem
  • Identify target accounts, map the champion and buying committee, and personally carry the earliest deals across the line. Partner with our GTM organization to align them toward the industry
  • Partner directly with Product and Engineering to turn what you know about how fashion organizations actually operate — the stakeholders, the workflows, the day-to-day realities — into roadmap decisions
  • Represent Miro for Fashion externally: on stage at industry events, in front of design, merchandising, and retail leaders, and inside the ecosystem of tools and partners that shape how fashion brands work
  • Build the team and operating rhythm this vertical needs as it scales past its first customers, hiring for the same blend of industry depth and commercial instinct you bring yourself

Requirements

  • Grown up in fashion — you've spent your career inside apparel, footwear, or fashion retail brands, and understand the industry's calendar, players, and pressures from the inside
  • Lived through a full season — you've seen a season go from planning and design through production, buying, and execution, and know where it actually breaks
  • Applied technology to the problem — you've used or helped bring in digital tools (PLM, 3D design, merchandising, supply chain, or similar) to solve a real seasonal-planning or execution problem, not just watched from the sidelines
  • Comfortable selling — you've sold something, product, services, or a point of view, and know how to run and close a commercial conversation

Preferred

  • Enterprise sales execution — you've carried deals across the line yourself, from first conversation to signature, and know how to map a buying committee and build a champion
  • Presence in the rooms that shape how fashion brands buy — comfortable on stage at industry events and credible inside the ecosystem of tools and partners fashion brands already trust
  • Comfortable without a playbook — this role starts with more questions than answers, and you build the answers as you go
  • Builds trust quickly with senior stakeholders, on both the customer side and internally with Product and Engineering
  • Biased to action: prototypes and tests ideas rather than waiting for a fully-formed plan.

Benefits

  • We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board .
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Miro

3.6 Glassdoor

Miro is an innovation workspace designed for teams of every size, everywhere, to dream, design, and build the future together. Our mission? To empower these teams to create the next big thing, powered by AI at every step of the way. Over 80 million users around the world rely on Miro to untangle complex ideas, put customer needs first, and deliver products and services faster. All supported by best-in-class security, compliance, and scalability.

Founded in 2011
San Francisco, California, USA
2.5K employees (213 in marketing)
66% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
31.2M
Monthly Google Ads Budget
$368.2K
Traffic Source Mix
Search
22.3%
Direct
72.2%
Referral
4.2%
Social
0.5%
Paid
0.8%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
114 (5% of company)
Median Career Experience
14.5 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$476.3M
Last Raise
$400M
Series C, 4 years ago

Funding History

  • Jan 2022
    Series C • $400M
  • Jan 2021
    Series Unknown
  • Apr 2020
    Series B • $50M

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