GTM Enablement Program Manager, Systems & Product

Responsibilities

• Own the product enablement engine. Stay closely connected to Product, Engineering, and Product Marketing to understand what's changing, determine the impact to GTM, and partner with these SMEs to build practical field enablement.
• Own GTM readiness for product launches and major changes. Build the enablement plan from initial intake through launch, including training, communications, resource publication, reinforcement, and ongoing maintenance.
• Build and maintain product training. Create and continuously improve product curriculum in our LMS and Content Hub so sellers have a clear learning path across our platform, products, use cases, positioning, and value.
• Run live product enablement. Determine when asynchronous learning isn't enough, coordinate the right SMEs, and facilitate live sessions, workshops, demos, and deeper product training.
• Measure readiness and close gaps. Use feedback, participation, knowledge checks, field questions, and other signals to understand where GTM needs additional reinforcement.
• Own the GTM knowledge system. Make it easy for sellers to quickly find accurate, relevant, and current information across our Content Hub, LMS, and other GTM systems.
• Build scalable information architecture and governance. Establish clear taxonomy, templates, ownership, review cadences, freshness standards, and archival processes that keep GTM knowledge organized and current.
• Manage the content lifecycle. Ensure training, product resources, competitive guidance, FAQs, recordings, and other enablement materials stay current as the business changes—and remove or archive information that is no longer relevant.
• Operationalize canonical GTM content. Partner with Product Marketing and other subject matter experts to ensure approved messaging, competitive guidance, objection handling, and other core GTM knowledge is consistently structured, maintained, and accessible.
• Build for humans and AI. Structure GTM knowledge so both sellers and AI-powered tools can reliably retrieve and use accurate context. Explore ways AI can improve content discovery, maintenance, gap detection, and enablement workflows.

Requirements

• 4+ years of experience in GTM enablement, product enablement, sales enablement, enablement operations, or a related role in a B2B technology company.
• Experience owning product enablement programs, including product launches, training, ongoing curriculum, and field communications.
• Experience building or managing product training for Sales or broader GTM audiences.
• Strong technical curiosity. You don't need to be an engineer, but you should want to understand technical products deeply enough to explain them clearly and accurately.
• Ability to translate complex product information into practical seller guidance: what it is, why it matters, who it's for, how to position it, and when to use it.
• Experience organizing and maintaining a GTM knowledge or content system—not just creating individual pieces of content.
• Strong understanding of content governance, information architecture, taxonomy, and knowledge lifecycle management.
• Strong written communication skills and the ability to turn a large volume of information into clear, concise, actionable guidance.
• Strong program management skills. You can manage multiple workstreams, SMEs, launches, deadlines, and recurring programs without losing the details.
• High ownership and follow-through. You don't wait for someone to tell you that a launch isn't ready, information is outdated, or a process is broken—you proactively drive it to resolution.

Preferred

• AI fluency and curiosity about how structured knowledge can power agents, search, content generation, and internal GTM workflows.
• Experience with knowledge-management platforms such as Notion and learning-management systems such as WorkRamp is a plus.
• Familiarity with developer tools, AI/ML infrastructure, LLM applications, or agentic AI is a plus.

Benefits

• Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.