GTM Analytics Lead

Responsibilities

• Drive GTM Performance Through Data
• Own and refine how we measure performance across marketing, pipeline, and revenue
• Turn data into clear recommendations on where to invest, what to cut, and how to scale
• Act as a strategic partner to GTM leaders on channel strategy and performance
• Ensure growth is not just fast, but efficient and sustainable (strong conversion, healthy CAC, durable revenue)
• Channel Discovery & Optimization
• Identify new acquisition channels and opportunities to drive incremental pipeline
• Deeply analyze existing channels (paid, outbound, partnerships, organic) to improve efficiency and output
• Separate signal from noise — understand what is actually driving pipeline and revenue vs what looks good on paper
• Evaluate incrementality and ROI across all GTM spend to ensure scalable, repeatable growth

Requirements

• 7–10+ years in analytics, growth analytics, or data roles
• Experience owning or standing up GTM / growth analytics in a high-growth SaaS environment
• Strong exposure to marketing + sales data and full-funnel analysis
• Strong SQL and data modeling experience (non-negotiable)
• Experience building datasets and working in modern data stacks (dbt, Snowflake, etc.)
• Comfortable working across messy, imperfect data environments
• Deep understanding of how SaaS GTM works end-to-end
• Strong intuition around channels, pipeline generation, and revenue drivers
• Ability to tie analysis directly to revenue quality, not just volume
• You don’t just report — you push decisions
• You focus on impact, not dashboards
• You know how to prioritize what actually moves revenue
• You care about building a durable growth engine, not short-term wins
• Can translate complex data into simple, actionable insights
• Comfortable working directly with execs and influencing GTM strategy

Benefits

• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
• Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
• Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
• Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
• Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee