Growth Marketing Specialist (N. America)

Responsibilities

• Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.

Requirements

• Hands-on experience executing or supporting paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar performance channels.
• Possess a passion for campaign operations, performance analysis, creative testing, and process improvement.
• Experience with E-specific platforms, or similar regional paid media platforms strongly preferred.
• Strong campaign operations skills, including campaign setup, trafficking, QA, budget pacing, naming conventions, tracking, and performance reporting.
• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
• Ability to analyze campaign performance and identify practical optimization opportunities.
• Familiarity with key performance metrics including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
• Exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement preferred.
• Experience supporting creative testing and translating performance results into clear creative learnings.
• Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders at once.