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iHerb

Brand

  • Overview
  • Salaries
  • People
  • Audience
  • News
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  • Insights
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Company overview

iHerb is on a mission to make health and wellness accessible to all. Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our teams have a strong sense of commitment and pride in their work, which has allowed us to grow. At iHerb, our purpose is to empower people to enhance their health, happiness, and well-being — that starts with valuing our team members by providing a positive culture with competitive benefits. Our five shared values unite our team members across the globe and provide a stable foundation. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company vision. iHerb's Shared ValuesFocus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity
Founded in 1996
Irvine, California, USA
1.6K employees (110 in marketing)
www.iherb.com

People

Marketing leadership

Adam Bertolett
Adam Bertolett
Manager, Digital Marketing
At the company for 4 months

Hiring activity

Open marketing jobs over time

44 open now

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
39.5M
Month over month+2.5%
Quarter over quarter+0.8%
Top sourceDirect (47.7%)
Ad budget per month$414.4K
Average search rank45.9
Traffic source mix
Direct
47.7%
Search
46%

News

Get up to 24% off iHerb this Black Friday – gear up for a healthy 2026 with these 5 wellness trends
Nov 20, 2025 • AsiaOne
Only at iHerb: The exclusive California Gold Nutrition NMN
Nov 17, 2025 • The Independent
Oh Norman! launches on iHerb
Nov 17, 2025 • Pet Food Processing

Links

www.iherb.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +11.6% year over year
Referral
3.3%
Social
1.8%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

66.4K

12-mo growth

+14.7%

Monthly growth

+2.1%

Salaries

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Contribute

Open positions44 open marketing positions

iHerb logo

Associate Manager, Digital Content Quality and Localization

iHerb

Irvine, CA (Remote)

$100K/yr - $110K/yrIn-houseFull-time
11 days ago
iHerb logo

CRM Program Lead

iHerb

USA (Remote)

$77K/yr - $110K/yrIn-houseFull-timeSenior level7+ years exp.
2 weeks ago
iHerb logo

Sr. Product Manager - Growth

iHerb

USA (Remote)

$177K/yr - $220K/yrIn-houseFull-time
2 weeks ago
iHerb logo

Sr. Manager, Content Operations and Localization

iHerb

Irvine, CA (Remote)

$150K/yr - $165K/yrIn-houseFull-time
2 weeks ago
iHerb logo

Growth Marketing Specialist (N. America)

iHerb

Irvine, CA (Remote)

$54K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
2 weeks ago
iHerb logo

Growth Marketing Specialist (N. America)

iHerb

Irvine, CA (Remote)

$54K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
2 weeks ago
View all 44 jobs

iHerb insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1996
Headquarters
Irvine, California
Employees
1001-5000
11.6% growth last 12mo
Marketing team
110
7% of company
45 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 11.6% last 12 months · More mature
Trend
2022-11-28 -> 2025-12-15
Headcount (12 months)
+11.6%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
39.5M
Month over month+2.5%
Quarter over quarter+0.8%
Top sourceDirect (47.7%)
Traffic source mix
Direct
47.7%
Search
46%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 394.1K organic clicks / 367.1K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+69,918
Ad budget per month
$414.4K
Average search rank
45.9

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

66.4K

12-mo growth

+14.7%

Monthly growth

+2.1%

Job openings

Shows open jobs, growth, and role changes.

Main result
13 open jobs
Open jobs trend: —
Trend
2024-03-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

110
7% of the company • 45 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 110.

News

Shows saved company news.

Get up to 24% off iHerb this Black Friday – gear up for a healthy 2026 with these 5 wellness trends
Nov 20, 2025 • AsiaOne
Only at iHerb: The exclusive California Gold Nutrition NMN
Nov 17, 2025 • The Independent
Oh Norman! launches on iHerb
Nov 17, 2025 • Pet Food Processing
3.3%
Social
1.8%
Paid referral
1%
Open jobs growth
—
Biggest role change
—
Latest open role
Sr. Tax Accountant