Responsibilities - Own strategy, execution, and performance of CCM incremental acquisition campaigns across email, direct mail, SMS, OBTM, and other emerging channels - Develop audience, messaging, creative, and channel strategies that drive incremental enrollments and measurable business impact - Lead campaign planning, requirements gathering, stakeholder alignment, launch execution, and post-campaign performance analysis - Identify and validate new growth opportunities through pilot programs, experimentation, and continuous optimization - Partner with Data Science, Business Analytics, Marketing Automation, and Marketing Operations teams to measure incrementality, improve campaign performance, and strengthen marketing measurement capabilities - Own the CRO roadmap across CCM and Telehealth enrollment experiences, with accountability for improving conversion performance and reducing enrollment friction. - Build and manage a testing roadmap leveraging behavioral science principles, customer insights, and business priorities. - Design, launch, analyze, and scale A/B and multivariate tests using VWO and other experimentation platforms - Leverage Amplitude and other analytics tools to identify opportunities throughout the enrollment funnel and prioritize high-impact optimizations - Improve landing page discoverability and performance through SEO, AEO, GEO, schema, content, and user experience enhancements Requirements - 5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, CRO, or related disciplines. - Proven track record driving measurable customer acquisition and conversion growth. - Experience developing and executing multi-channel marketing campaigns including email, direct mail, and digital channels. - Strong experimentation experience including A/B testing, multivariate testing, and incrementality methodologies. - Experience leveraging analytics platforms to generate insights and guide decision making. - Strong project management and cross-functional leadership skills. - Exceptional written and verbal communication skills. - Ability to manage multiple projects simultaneously in a fast-paced environment. - Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent practical experience. Nice to have - Experience with Amplitude, Google Analytics, Adobe Analytics, or similar analytics platforms - Experience using VWO, Optimizely, Adobe Target, or similar experimentation platforms - Experience with Salesforce Marketing Cloud (SFMC) - Experience with SEO, AEO, GEO, schema implementation, and AI-driven search optimization strategies - Experience working in healthcare, health technology, or highly regulated industries Benefits - Flexible Vacation Policy - 80 hours of Paid Sick, Safe, and Caregiver Leave annually - Teladoc Health Benefits 2026 - Career growth opportunities that empower you to lead and make a difference - Inclusive benefits program centered around you and your family