Growth Marketing Manager, Paid Social

Responsibilities

• Own paid social and mobile network performance
• Develop and own strategy and execution for paid social (e.g. Meta, TikTok) and mobile ad networks (e.g. AppLovin), with a focus on efficient new customer acquisition
• Manage budgets, pacing, bidding, audience/structure decisions, and optimization to improve CAC, payback, and scalable growth
• Build and manage a testing roadmap that keeps a constant stream of media experiments in market
• Own acquisition landing page experimentation tied to your channels—prioritize the test backlog, define success metrics, and ship/kill/scale based on performance
• Partner with the Performance Creative Strategist on message match between ads and landing pages; own the performance readout and decisioning
• Identify and implement AI-driven tools and workflows that accelerate reporting, optimization, experiment tracking, and day-to-day media ops
• Analyze performance data to identify what’s working, what’s decaying, and where the next dollar should go
• Turn learnings into new hypotheses across targeting, bidding, structure, offers, and landing pages
• Report on channel and funnel performance and share insights with the broader acquisition and marketing teams

Requirements

• 4-6 years of hands-on experience buying and optimizing paid social (e.g. Meta and/or TikTok), with a track record tied to performance metrics
• Deep knowledge of working with MMPs (eg AppsFlyer)
• Experience building and executing testing roadmaps across media and landing pages
• Strong analytical skills—comfortable with performance data, experiment design, and translating insights into action
• Bias for speed and ownership; experience operating with AI tools or automation to increase leverage is a plus
• Strong communication skills, with the ability to partner effectively with creative, data, and cross-functional stakeholders

Preferred

• Experience with mobile ad networks / UA platforms (e.g. AppLovin) or strong adjacent mobile performance experience
• Experience owning landing page / CRO testing for acquisition funnels
• Familiarity with fintech, consumer finance, or another regulated industry
• Experience with incrementality testing, attribution, or media mix measurement
• Experience standing up or scaling additional performance channels beyond social/mobile
• A curiosity and familiarity with AI tools that can help streamline and improve processes