Social Media Buyer

Responsibilities

• Building strategic campaign plans for social RFP requests
• Building and QA-ing campaigns according to best practices
• Maintaining a strong understanding of the paid social landscape and the latest products, solutions, and best practices across all major platforms
• Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
• Stewarding Basis’ client’s media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X
• Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
• Crafting client-facing POVs based on the evolving social landscape
• Assisting in the training, mentoring, and development of fellow team members
• Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process
• Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary

Requirements

• 2+ years of experience with the daily management and execution of paid social campaigns across various platforms
• 2+ years of experience with social media planning, strategy, and campaign optimization
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
• Strong analytical skills and the ability to pull and analyze reports from various ad manager platforms
• Familiarity with first-party and third-party data and tagging/pixel placement
• Detail-oriented and organized
• Developed communication and presentation skills
• Solutions-oriented
• Proficiency in Excel, PPT
• Precise attention to detail

Benefits

• flexible work week
• 401k/RRSP matching
• mental health support
• paid sabbaticals
• generous parental leave
• flexible work options
• and more