Associate Director, Paid Social

Responsibilities

• Independently lead paid social strategy, performance, and client relationships across a portfolio of accounts, overseeing full funnel media planning, creative strategy, testing, measurement, and ongoing optimization.
• Serve as the senior paid social expert and trusted strategic advisor for assigned clients, confidently leading strategic conversations, navigating performance challenges, and delivering proactive, data-backed recommendations.
• Maintain deep hands-on platform expertise, with the ability to independently audit accounts, build campaigns, troubleshoot technical issues, diagnose performance trends, and implement optimizations when needed.
• Lead, mentor, and develop senior strategists and media buyers, establishing clear expectations, providing actionable feedback, and fostering a culture of accountability, strategic thinking, and continuous improvement.
• Ensure operational excellence across campaign activation, QA, pacing, budget management, reporting, and client communication, proactively identifying risks and resolving challenges before they escalate.
• Collaborate with Paid Social Directors and cross-functional teams to advance creative innovation, testing strategies, and measurement best practices while contributing insights and knowledge sharing across the broader practice.

Requirements

• 6+ years of paid social experience, including agency experience independently leading strategy, performance, and client relationships across multiple accounts, with a strong background working with eCommerce and/or CPG brands.
• Proven track record developing and executing full-funnel, performance-driven paid social strategies that deliver measurable business outcomes, with expertise in customer acquisition, creative effectiveness, audience strategy, testing, optimization, and measurement. Experience with eCommerce KPIs (ROAS, CAC, LTV) and/or CPG measurement approaches (brand lift, sales lift, incrementality) is strongly preferred.
• Advanced hands-on expertise across major paid social platforms, particularly Meta and TikTok, with strong working knowledge of Pinterest, Snapchat, YouTube, Reddit, and emerging platforms.
• Demonstrated ability to independently build and optimize campaigns, audit account structures, troubleshoot technical issues, and develop actionable strategies to improve performance.
• Proven experience managing and mentoring paid social teams, developing senior talent, setting clear expectations, and driving accountability for performance and execution.
• Exceptional written, verbal, and presentation skills, with experience independently leading client relationships, delivering strategic recommendations, and navigating challenging conversations.
• Strong understanding of creative strategy, testing methodologies, attribution, and performance measurement, with the ability to connect media performance to broader business objectives.
• Advanced Excel skills (pivot tables required); experience with eCommerce analytics and attribution platforms such as GA4, Northbeam, or Triple Whale is preferred. Relevant platform certifications are a plus.

Preferred

• Position also offers a bonus based on company and client success.

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive