Senior Specialist, Paid Social

Responsibilities

• Build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution.
• Collaborate with team on media planning to support client and campaign strategy
• Manage campaign budget pacing and execute bid adjustments as needed
• Perform campaign QA on your own campaigns, ad sets and ads, plus those built by other team members
• Build and deliver weekly reporting and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards and performance insights and recommendations
• Pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs
• Maintain understanding of the newest paid social product offerings across platforms, stay up-to-date on the latest paid social trends and provides critical perspective on what updates truly mean for clients
• Recommend changes to existing products, policies, and processes that improve overall performance

Requirements

• 3+ years of paid social buying experience across multiple social platforms such as Meta, TikTok, Snapchat, Pinterest, or YouTube
• Experience activating paid social campaigns across awareness, consideration and conversion objectives.
• Proficiency with data hygiene, analysis, and visualization in Google Sheets and/or Microsoft Excel. Pivot table experience is a plus.
• Proven ability to manage multiple projects at a time while paying strict attention to detail and meeting deadlines.
• Excellent verbal and written communication skills and proven ability to navigate client and external communication.

Preferred

• Eastern Time Zone Preferred
• Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, TikTok Media Buying Certification, Google Analytics Certification, etc)

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive
• All candidates who receive an offer will be required to successfully complete a background check.