Growth Marketing Manager – Online Courses & Robotics - Bilingual Mandarin English

Responsibilities

• Drive Revenue Growth
• Analyze the customer funnel from registration to trial, paid enrollment, and renewal.
• Identify conversion bottlenecks and revenue growth opportunities using existing data analyticsdashboards and support from our data analyst.
• Develop and execute strategies to improve customer acquisition, conversion, retention, and revenue.
• Activate Our Existing User Base
• Develop lifecycle marketing campaigns to convert our 70,000+ registered users into paying customers.
• Execute email, SMS, referral, and re-engagement campaigns.
• Run A/B tests and continuously optimize campaign performance.
• Lead KIDZBot Go-to-Market
• Develop marketing strategies for KIDZBot robotics products across B2C and B2B channels.

Requirements

• 2+ years of experience in growth marketing, performance marketing, lifecycle marketing, or related roles.
• Strong analytical and problem-solving skills, with the ability to turn data into actionable business decisions.
• Experience with conversion optimization, A/B testing, funnel analysis, and marketing KPIs.
• Demonstrated ability to independently develop and execute marketing initiatives that improve business results.
• A proactive, results-oriented mindset with strong ownership and execution skills.
• Comfortable working in a fast-paced, entrepreneurial environment.

Preferred

• Experience in EdTech, consumer subscriptions, or K-12 education.
• Experience with B2B lead generation, STEM education, or robotics products.

Benefits

• Paid time off