Growth Marketing Manager (mid-senior)

Responsibilities

• Search Marketing Expertise
• - Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft (Bing) Advertising, with accountability for budget, efficiency, and subscriber growth goals
• - Build and manage keyword architecture, match type strategy, negative keyword lists, and bidding strategies across brand, non-brand, and competitor campaigns
• - Write, test, and optimize responsive search ads and ad extensions, including sitelinks, callouts, and structured snippets, to improve click-through and conversion rates
• - Identify new opportunities in emerging search features, audiences, and markets, and make channel recommendations to improve performance and ROI
• - Conduct competitor and keyword market analysis to inform strategy, and stay current on search platform updates and industry trends
• - Plan, launch, and optimize Google Display and YouTube (Google Video) campaigns, including audience targeting, placements, creative formats, and bidding strategies, to drive qualified traffic and subscriber growth
• - Partner with Creative to develop display and video ad assets, and test creative, audiences, and formats to improve view-through, click-through, and conversion performance
• - Evaluate how display and video work alongside search across the funnel, using attribution and incrementality analysis to recommend budget allocation and channel mix
• Technical Understanding and Campaign Management

Requirements

• 5+ years of experience in a performance marketing, growth marketing, or user acquisition role with a focus on paid search and
• Hands-on experience managing Google Search and Bing Search campaigns, including keyword strategy, bidding, ad copy, and ad extensions such as sitelinks
• Hands-on experience managing Google Display and YouTube video campaigns
• Demonstrated experience managing search campaigns with large budgets and measurable results against CPA, ROAS, or LTV targets
• Proficiency in SQL for marketing analysis, including querying large datasets to evaluate campaign performance, cohorts, and funnels
• Experience with user acquisition across both browser and mobile app environments, including driving users to web and app landing pages
• Understanding of marketing analytics, conversion tracking, and attribution, and the KPIs used to manage and scale campaigns
• Strong understanding of UTM parameters and campaign tagging, with experience setting up conversion tracking from scratch across web and mobile app, including Google Tag Manager, GA4, and Google and Microsoft Ads conversion tags
• Familiarity with measurement and acquisition tools such as Google Analytics, Adjust, and Google Ads Editor
• Meticulous and detail-oriented; finds anomalies in data and works to identify issues and solutions

Preferred

• Experience with a variety of mobile acquisition channels, such as Apple Search Ads.
• Experience managing App Store Optimization (ASO), including keyword strategy, In-app Events, metadata, creative assets, and conversion rate optimization on the Apple App Store and Google Play
• Experience with data visualization tools such as Looker, Tableau, or Power BI
• Experience working with consumer subscription, free-to-play, or app-based business models
• Google Ads or Microsoft Advertising certifications

Benefits

• Age of Learning currently provides:
• - 91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums
• - A 401(k) program with employer match
• - 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year
• - 7 paid days for company-wide year end closure (includes 3 observed paid holidays)