Senior Director Digital & Growth Marketing
Jack in the Box
California, MO (Remote)
$180K/yr - $260K/yrIn-houseFull-timeSenior level10+ years exp.
6 hrs ago
Growth Marketing Manager
New York City, NY (On-site)
$140K/yr – $170K/yrMid Level5+ years expFull time
Posted 2 months ago
Job Summary
Growth-marketing role owning SEO/GEO, paid media, CRO, attribution, and cross-functional growth initiatives at FINNY.
- Own SEO and GEO strategy end-to-end
- Lead paid acquisition with full budget and ROI accountability
- Drive CRO and landing-page optimization to improve conversions
Job Description
Responsibilities
- Own SEO and GEO strategy end-to-end — content production, technical audits, content structure, schema, backlinks, and rank tracking for both traditional search and AI/generative search
- Manage paid acquisition across Google and LinkedIn, testing new channels as warranted, with full ownership of budget and ROI/ROAS
- Build and continuously optimize landing pages and run a steady CRO test roadmap (A/B testing, funnel diagnosis) to lift demo/trial conversion
- Improve attribution and lead tracking to ensure clean, accurate measurement from visitor to paying client
- Track and report weekly against core KPIs, and communicate insights and recommendations to both technical and non-technical stakeholders
- Partner cross-functionally with Design, Sales, and the Growth Strategy (CSM) team on messaging and content, and with ProdOps on measurement and automation
- Develop and execute a 6-month content production roadmap to drive SEO/GEO growth
Requirements
- 5-7 years of total professional experience, including 3+ years of hands-on, in-seat digital marketing experience (SEO/SEM, paid media, or performance/growth marketing)
- Hands-on SEO experience (technical + content), ideally in B2B SaaS, with real ranking/traffic outcomes to point to
- Direct ownership of paid media budgets (Google, LinkedIn, and/or Meta) with clear ROI/ROAS accountability
- Conversion rate optimization experience: landing page testing, funnel diagnosis, and A/B testing
- Fluency in web analytics and attribution (GA4 at minimum), plus comfort with an SEO platform (Ahrefs, SEMrush, or Moz), a CRM/marketing automation platform (Attio, HubSpot, or similar), a CMS (Webflow, WordPress, or comparable) with basic HTML/CSS, and a CRO/heatmap tool (Hotjar, VWO, or similar)
- B2B SaaS marketing background; fintech, wealth management, or another regulated/considered-purchase vertical is a strong plus
- Comfortable working solo as the full-stack digital marketer in a small team, without a large team or big budget to lean on
Benefits
- Medical, dental, and vision insurance
- Flexible paid time off
- 401(k)
- Food and meals provided in our NYC office
- Team offsites and events
FINNY
Helping financial advisors grow their businesses.
Salaries
Posted range
$140K/yr – $170K/yr
Taken straight from the job posting.
The middle of this range ($155K) is 44% above the median base salary for Growth Marketing Manager roles in the United States ($108K).
Growth Marketing Manager median pay in the United States
Most pay falls between $90K and $120K. Based on 275 salaries.
Marketing Team
Marketing Team Size
3 (6% of company)
Median Tenure
0.8 years
Funding
Total Funding
$21.8M
Last Raise
$17M
Series A, 7 months ago
Funding History
- Dec 2025Series A • $17M
- Dec 2024Seed • $4.3M
- Sep 2024Pre Seed • $500K
Traffic Signals
Monthly Visitors
17.7K
Traffic Source Mix
Search
45.1%
Direct
52.8%
Referral
2.1%
Headcount Trend
Current headcount: ~47
Links
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