Growth Marketing Manager

Responsibilities

• Own paid search, paid social, CTV, retargeting, and other performance channels currently supported by our agency partner, bringing strategy, execution, and optimization fully in-house.
• Own CarolinaHandling.com and the broader digital experience, including site performance, landing pages, and conversion paths, so every digital touchpoint supports customer acquisition and revenue growth.
• Develop and manage paid media budgets, targeting, and campaign execution to drive measurable customer acquisition and revenue growth.
• Develop and run testing strategies across audiences, messaging, offers, channels, and landing pages.
• Partner with the Digital Marketing Specialist to maximize paid campaign effectiveness through optimized digital experiences and conversion paths.
• Turn our digital channels into measurable pipeline and revenue drivers.
• Identify opportunities to improve conversion throughout the customer journey, from first touch to closed opportunity.
• Connect campaign activity to CRM, leads, opportunities, and revenue in partnership with Sales.
• Identify new opportunities for customer acquisition and revenue growth.
• Improve marketing attribution and funnel reporting across paid and organic channels.

Requirements

• 5-7 years’ experience in performance or digital marketing, including hands-on management of paid search, paid social, and other paid channels, with a track record of driving measurable growth; candidates from small to medium-sized organizations with broad, cross-functional responsibilities are strongly preferred.
• Experience owning or managing a company website, including content management systems, landing page development, and user experience optimization, preferred.
• Bachelor’s degree in marketing, business, communications or similar required.
• Proven experience managing paid media platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, CTV/programmatic, and retargeting platforms) required.
• Strong understanding of marketing attribution, funnel analytics, and conversion rate optimization.
• Must be proficient in HubSpot (preferred) or comparable CRM/marketing automation platforms, Google Analytics, and other performance marketing and reporting tools.
• Experience partnering with Sales to connect marketing activity to pipeline and revenue.
• Experience managing or mentoring team members and/or agency and vendor partners preferred.
• Strong analytical and testing mindset, with the ability to translate performance data into actionable recommendations.
• Team-oriented, customer-centered drive with a passion to learn in a fast-paced, goal/deadline-driven atmosphere.

Preferred

• A performance-minded marketer who thinks in terms of pipeline and revenue, not just impressions and clicks.
• Hands-on and comfortable running paid campaigns directly, not just directing an agency — this role is bringing that work in-house.
• Fluent in data: quick to spot what a dashboard is really saying and to turn it into a clear recommendation for the business.
• A natural tester, always running the next experiment on audiences, messaging, or landing pages rather than settling for "good enough."
• A generous mentor who takes real ownership of developing the Digital Marketing Specialist, not just delegating tasks to her.
• A strong cross-functional partner who can align Sales, Content, Brand, and Creative around shared KPIs without needing formal authority over those teams.
• Comfortable owning ambiguity — this role is being built in real time as capabilities move in-house, and the ideal candidate will help shape the playbook rather than wait for one.

Benefits

• Health Benefits: Medical, Dental and Vision Insurance, Prescription Drug Plan.
• Financial and Tax-Saving Benefits: Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
• Additional Benefits: Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.
• Company Benefits: Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone & Anniversary Gifts, Philanthropy/ Corporate Contributions, Associate Giving Fund, and Discount Programs.