Growth Marketing Manager - Braselton, GA

Charlotte, NC (On-site)

$110K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive end-to-end growth marketing programs across paid media, analytics, and optimization to acquire customers and grow revenue.

  • Lead paid search, social, display, video, retargeting, and emerging channels
  • Collaborate with analytics and web teams to optimize performance and user experience
  • Monitor CAC, ROAS, and LTV to guide budget and strategy

Job Description

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field required
  • MBS or Master’s degree preferred
  • Minimum of 5 years of progressive experience in growth marketing, performance marketing, digital marketing
  • Experience utilizing Google Analytics (GA4), conversion tracking, and performance metrics such as customer acquisition cost (CAC), return on advertising spend (ROAS), and customer lifetime value (LTV).
  • Experience collaborating with Analytics and Web Development teams to optimize digital performance, enhance the customer experience, leverage data-driven insights, and drive customer acquisition, conversion, and revenue growth.
  • Experience in direct-to-consumer (DTC), e-commerce, or consumer-focused marketing environments strongly preferred.
  • Experience within the medical device, healthcare, or pharmaceutical industries is a plus.
  • - Key Skills, Knowledge & Capabilities items
  • - Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, and related tools
  • - Strong analytical and problem-solving skills, with the ability to interpret complex marketing data, identify trends, evaluate campaign performance, and translate insights into actionable business recommendations.

Preferred

  • MBS or Master’s degree preferred
Wellspect HealthCare logo

Wellspect HealthCare

3.4 Glassdoor

At Wellspect, we develop innovative products and solutions that make a real difference in the lives of people managing continence care needs, empowering them to live each day to the fullest. We have been a trusted leader in healthcare for over 40 years with our product brands LoFric®, NavinaTM and SurityTM, continuously expanding access to our user-friendly solutions. Every day, we strive to maintain the highest quality standards while minimizing the environmental impact of our products. By working closely with healthcare professionals and people who rely on our solutions, we aim to improve clinical outcomes and enhance quality of life for people around the world."We are driven by a shared passion to make a real difference for the people we serve and for society. Nothing motivates us more than hearing positive feedback from healthcare professionals and from the individuals who rely on our products every day." – Chris Schlenk, Group Vice President at WellspectWellspect. A Real Difference.

Founded in 1948
Gothenburg, Västra Götaland County, SWE
738 employees (43 in marketing)
1% recommend to a friend

Salaries

Posted range

$110K/yr – $120K/yr

Taken straight from the job posting.

The middle of this range ($115K) is 8% above the median base salary for Growth Marketing Manager roles in the United States ($106K).

Growth Marketing Manager median pay in the United States

$108K/yr

Most pay falls between $90K and $120K. Based on 281 salaries.

See all Wellspect HealthCare salaries

Marketing Team

Marketing Team Size
43 (6% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
49.4%
Direct
30.1%
Referral
5.6%
Social
13.4%
Paid
1.3%

Headcount Trend

Current headcount: ~738
Wellspect HealthCare logo

Growth Marketing Manager - Braselton, GA

Wellspect HealthCare · Charlotte, NC · On-site