Growth Marketing Manager - Braselton, GA

Responsibilities

• Develops and executes performance marketing strategies across paid search, paid social, display, video, retargeting, and emerging digital channels to drive qualified website traffic, customer acquisition, and revenue growth.
• Manages campaigns across platforms including Google Ads, Meta (Facebook and Instagram), YouTube, and other relevant advertising networks.
• Oversees campaign planning, audience targeting, bidding strategies, budget allocation, and ongoing optimization to maximize marketing effectiveness.
• Supports integrated marketing initiatives that connect paid acquisition with organic search, email, lifecycle marketing, and other customer engagement channels.
• Manages paid media budgets, monitors spending, and optimizes allocation across channels based on performance, efficiency, and growth opportunities.
• Evaluates marketing performance against revenue forecasts, customer acquisition targets, and established financial models.
• Identifies performance gaps and develops actionable recommendations to improve results, including adjustments to media mix, targeting, messaging, conversion strategies, and investment levels.
• Performs ongoing monitoring and analysis of digital marketing performance, including website traffic, conversion rates, customer acquisition cost (CAC), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and revenue growth.
• Develops and maintains performance dashboards, reporting tools, and scorecards that provide visibility into acquisition trends, funnel performance, and marketing effectiveness.
• Analyzes campaign, audience, creative, and website performance to identify opportunities for optimization and growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field required
• MBA or Master’s degree preferred
• Minimum of 5 years of progressive experience in growth marketing, performance marketing, digital marketing
• Experience utilizing Google Analytics (GA4), conversion tracking, and performance metrics such as customer acquisition cost (CAC), return on advertising spend (ROAS), and customer lifetime value (LTV)
• Experience collaborating with Analytics and Web Development teams to optimize digital performance, enhance the customer experience, leverage data-driven insights, and drive customer acquisition, conversion, and revenue growth
• Experience in direct-to-consumer (DTC), e-commerce, or consumer-focused marketing environments strongly preferred
• Experience within the medical device, healthcare, or pharmaceutical industries is a plus
• Demonstrated success in developing, managing, and optimizing paid digital advertising campaigns across platforms such as Google Ads and Meta
• Demonstrated ability to manage marketing budgets, conduct A/B testing, and optimize campaigns to improve conversion rates and ROI
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager

Preferred

• MBS or Master’s degree preferred
• Experience within the medical device, healthcare, or pharmaceutical industries is a plus
• Experience with Shopify or comparable e-commerce platforms including their role in customer experience, conversion optimization, and online sales performance
• Power BI or comparable business intelligence, reporting, and data visualization tools to monitor KPIs