Responsibilities

• Lead cross-functional campaign planning and execution. Architect and run 2–3 integrated, multi-channel campaigns per quarter — full-funnel strategy, segmentation, creative briefs, timelines, and post-campaign analysis — in partnership with Growth Marketing Consultants, Sales, Product Marketing, and Marketing Ops.
• Develop and scale strategic content. Run quarterly content planning tied to the buyer journey, ship at least one cornerstone asset (guide, playbook, case study) per quarter, and continually optimize existing content for conversion, engagement, and SEO.
• Partner with Product Marketing on positioning and GTM. Translate product value propositions into marketing narratives, and support launches and repositioning with campaign strategy and customer-facing materials.
• Implement AI-driven efficiency and insight. Use AI tools to automate repetitive campaign work — persona enrichment, subject line testing, performance forecasting — so the team executes faster and decides smarter.
• This role owns campaign strategy and execution end to end. You'll report to our VP of Marketing and work closely with Sales, Product Marketing, and Marketing Ops to turn product value into pipeline.

Requirements

• You've owned a campaign end to end — strategy, segmentation, content, and the post-mortem — and can point to the pipeline it generated, not just the assets it produced.
• You write and think in the buyer's journey. Your content isn't a deliverable checklist; it's built around where a prospect is and what moves them forward, and you can show the ROI of reworking an existing asset instead of just making something new.
• You've translated complex product positioning into narratives that Sales actually uses. Reps pull your messaging into live conversations because they trust it holds up.
• You use AI tools as leverage, not novelty — for enrichment, testing, or forecasting — and can point to where it measurably sped up or sharpened your campaign work.
• You're fluent in the numbers. You read campaign and content performance data, spot what's working, and turn that into a clear recommendation for where to invest next.