Responsibilities

• Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.
• Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership.
• Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.
• Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.
• Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.
• Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.
• Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.
• Develop our conferences and field events approach to ensure these events drive measurable demand channels, with clear pre-event targeting, onsite goals, lead capture, follow-up, attribution, and pipeline expectations.
• Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.
• Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey.

Requirements

• 8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
• Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume.
• Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand.
• Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.
• Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis.
• Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority.
• Strong executive communication, structured thinking, and judgment about where to invest limited time and resources.
• Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.
• Strong executive presence, written communication, and structured thinking; able to influence without authority and produce clear plans and executive-ready recommendations.
• Deep alignment with CareMessage’s mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact.
• Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential.

Preferred

• Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations
• Experience marketing products that involve EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity.
• Experience managing paid-media, web, creative, or demand-generation agencies and contractors.