Responsibilities

• Demand generation and referral growth: Channel strategy across SEO/GEO/SEM, email, social, and events — with a focus on driving referrals from health system partners and clinicians
• Content and thought leadership: Build and execute a content engine that positions Amae as the authority on serious mental illness care — blog, LinkedIn, newsletters, and more
• Brand voice and positioning: Collaborate with co-founders and our PR firm to evolve Amae’s brand identity, messaging architecture, and tone of voice as we scale
• Patient and family marketing: Develop campaigns and materials that speak to patients and families with clarity, empathy, and honesty
• B2B marketing: Develop campaigns and materials that speak to our health plan and health system partners and potential referring providers.
• Event marketing: Supporting the design of our presence at clinical conferences, health system events, and community touchpoints
• Marketing infrastructure: Stand up the tools, workflows, and measurement systems that will underpin Amae’s marketing function long-term

Requirements

• 4–6 years of marketing experience, with at least 1+ years as a solo or first marketing hire at a startup (sub-200 people)
• Genuinely AI-native — you’ve built real workflows using tools like Jasper, Perplexity, Clay, Surfer, or equivalents to multiply your output, not just experiment with them
• Demonstrated experience shaping and evolving brand voice — including leading or contributing to rebrands, developing tone-of-voice guidelines, and adapting positioning as a company grows and changes
• Own content and SEO/GEO, with execution supported by a vendor
• Comfortable marketing to both a B2B audience (clinicians, health systems) and a B2C or B2B2C audience simultaneously
• Bias toward measurement — you know what’s working and why
• Thrives in ambiguity — you don’t need a marketing team, a budget template, or a fully built techstack to get started

Preferred

• Background in healthcare, digital health, or a mission-driven consumer brand
• Experience ghostwriting or producing founder-voice content
• Familiarity with the behavioral health or SMI landscape

Benefits

• comprehensive medical/dental/vision, unlimited PTO, parental leave, and programs built around employee well-being.