Responsibilities

• Own ALSO's email and SMS programs end-to-end — from strategy and segmentation through build, QA, deployment, and performance reporting
• Design and manage lifecycle flows across the full customer journey: Welcome, Consideration Nurture, Test Ride Booking, Post-Test Ride, Post-Purchase, and Win-Back
• Build and maintain a segmentation framework that delivers the right message to the right person and where they are in the customer journey
• Run a structured A/B testing cadence on subject lines, send timing, content, and CTAs and turn those learnings into a living ALSO CRM playbook
• Partner with performance marketing, brand, and retail teams to ensure lifecycle messaging is consistent, on-brand, and actively moving customers from first click to first ride
• Manage the CRM production calendar and sprint process, translating cross-functional requests into clear, prioritized Asana tickets with defined timelines and outcomes
• Report on owned channel performance weekly— open rate, CTR, test ride conversion, revenue attributed — with clear insights and a concrete roadmap for what's next

Requirements

• 4–6 years of hands-on lifecycle and email marketing experience at a DTC or consumer brand, with demonstrated ownership of full-funnel programs and measurable impact on conversion or LTV and not just campaign coordination
• Deep proficiency in Klaviyo or a comparable ESP (Braze, Iterable); You've built complex flows, managed segmentation logic, and know the difference between a broadcast and a behavioral trigger
• Startup DNA; you've built something from scratch in an ambiguous environment, you don't wait for a playbook to exist before you start writing one, and you're comfortable making decisions with imperfect data
• Sharp communicator and strong cross-functional partner; equally comfortable writing a subject line, briefing a creative agency, presenting performance results to leadership, or jumping into Asana to unblock a campaign that's slipping.

Benefits

• Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
• One Medical membership and dedicated insurance advocates.
• Rich fertility and family building benefits with Progyny.
• Flexible time off.
• 401(k) match.