Growth Marketer, Paid Acquisition

New York City, NY (Remote)

$50/hr – $100/hrMid Level3+ years expPart time

Posted 17 hrs ago

Job Summary

Lead and own paid media campaigns end-to-end, including budget, bidding, and targeting for search and social; design and run tests with clear stopping points; craft compliant ad copy; and deliver concise weekly performance guidance.

Oversee budgets, bidding, keywords, and targeting across paid search and paid social
Plan and execute channel tests with defined budgets and milestones
Produce ad copy aligned with credentialing guidelines

Job Description

Responsibilities

Manage budgets, bidding, keywords, and targeting across paid search and paid social
Design and run channel tests with a defined budget and stopping point
Write ad copy that complies with credentialing-body brand guidelines, including no claims of official status and no pass guarantees
Deliver a brief weekly report covering spend, results, and recommended next steps

Requirements

3+ years of hands-on experience managing paid search or paid social campaigns (Google Ads, Meta, Reddit, LinkedIn, or similar), with direct responsibility for budget and results
A track record of judging campaigns by downstream outcome conversion, and acquisition cost relative to customer value, rather than clicks or platform-reported conversions
Experience with conversion tracking and UTM-based attribution, and comfort working with exported campaign data
Experience with subscription, freemium, or consumer edtech products
Ability to work independently with limited oversight and to communicate results clearly in writing

Preferred

Experience marketing to finance, accounting, or actuarial professionals, or familiarity with credentials such as the CFA, CPA, or actuarial exams, is a plus

FreeFellow

There are many great careers in finance, but getting in isn't easy. FreeFellow's mission is to democratize access to these careers by providing the most comprehensive free resource for exam prep across any track in finance.We believe in the following principles:1. Cost shouldn’t decide who gets in.A CFA charter, a CPA license, an actuarial credential. Each opens a real career, and the path in is gated twice. First by the exam, which is fair. Then by the prep, which is not. Four-figure courses quietly price out the people a finance career would change the most. Talent and discipline are everywhere. The money to pay for prep is not. FreeFellow takes the second gate down, so the exam is the only one left.2. Free should mean free.Not a free trial. Not free with an email gate. Not free for the first 30 days. The core question bank, the worked solutions, the topic lessons, and your readiness score stay free, forever, and they are genuinely enough to pass. Fellow is force-multiplication for the candidates who want it: AI essay grading, spaced-repetition flashcards, full-length mock exams, analytics, and a study plan that adapts to your progress. It multiplies the free tier. It never puts passing behind a paywall.3. Exam Prep should be built by someone who sat where you sit.FreeFellow was built by Jeffrey Ting, CFA, FSA, a credentialed actuary and CFA charterholder who passed all of his own credentialing exams on the first attempt. He paid the four-figure prep fees, found nothing he respected, and built the prep he wished had existed. Not a marketing team that has never sat the exam.

1 employees

www.freefellow.org

Salaries

Posted range

$50/hr – $100/hr

Taken straight from the job posting.

Paid Acquisition median pay in the United States

$122K/yr

Most earn $87K to $176K. Based on 68 salaries, including bonus and equity.

See all Paid Acquisition salaries See more Paid Acquisition jobs

See all FreeFellow salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

107.5K

Traffic Source Mix

31%

Direct

58.9%

Referral

1.7%

Social

5.2%

Paid

0.1%

Headcount Trend

Current headcount: ~1

Links

www.freefellow.org

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