Responsibilities

• Develop and execute paid acquisition strategies across Google Ads and Meta Ads.
• Plan, launch, manage, and optimize campaigns throughout the entire advertising lifecycle.
• Take ownership of campaign performance, advertising budgets, and acquisition targets.
• Identify profitable audiences, campaigns, creatives, and markets and develop strategies to scale them.
• Monitor campaign performance and make daily optimization decisions based on data.
• Optimize targeting, bidding, budgets, creatives, messaging, and campaign structures.
• Conduct structured A/B testing to improve campaign efficiency and conversion performance.
• Manage prospecting, retargeting, and remarketing campaigns.
• Analyze performance metrics including ROAS, CPA, CPC, CTR, conversion rate, and customer acquisition cost.
• Identify inefficient spending and reallocate budgets toward higher-performing campaigns.

Requirements

• Proven hands-on experience in paid acquisition, performance marketing, media buying, or a similar role.
• Strong practical experience with Google Ads and Meta Ads Manager.
• Experience independently managing advertising campaigns and budgets.
• Strong understanding of customer acquisition and conversion funnels.
• Ability to interpret campaign data and make commercially sound decisions.
• Experience with Google Analytics, Meta Pixel, conversion tracking, and other analytics tools.
• Understanding of remarketing, audience segmentation, attribution, and campaign measurement.
• Strong analytical and problem-solving abilities.
• Comfortable working independently and being accountable for measurable results.

Preferred

• Has managed real paid advertising campaigns and budgets.
• Can explain campaign performance using actual data.
• Understands the difference between traffic and profitable customer acquisition.
• Knows how to identify winning campaigns and scale them responsibly.
• Is comfortable testing new strategies rather than relying on one campaign structure.
• Focuses on measurable business outcomes rather than vanity metrics.
• Experience with e-commerce, retail, fashion, lifestyle, or consumer brands.
• Experience managing international or multi-country campaigns.
• Experience scaling advertising budgets while maintaining efficient acquisition costs.
• Experience with landing page optimization and conversion rate optimization.

Benefits

• Opportunity to manage paid acquisition across international markets.
• Hands-on responsibility for meaningful advertising budgets.
• Performance-driven working environment.
• Competitive compensation based on experience and performance.
• Opportunity to grow into a senior paid acquisition or growth marketing role.