Responsibilities

• Own strategic planning and oversee execution of all paid media channels, including paid social, search, display, and affiliate and explore new channels (CTV, audio, direct mail) to drive incremental growth.
• Manage relationships with partner agencies and vendors, holding them accountable for performance and ensuring clear, consistent communication.
• Build campaign budgets and media mix strategies that hit ROAS targets, grounded in CAC and LTV trends, and optimize continuously against key KPIs.
• Partner with our in-house creative strategy team to develop high-performing campaigns, running A/B tests and iterating to improve efficiency.
• Build, grow, and lead our in-house paid media team, including channel specialists across Paid Social, SEM, and Affiliate.
• Cultivate a team capable of running full-funnel campaigns across all channels to drive customer acquisition.
• Lead a rigorous testing and experimentation process across channels, translating results into customer and creative insights that shape future strategy.
• Collaborate with Ecommerce, Merchandise Planning, and Creative to promote products in ways that maximize new customer acquisition.
• Work with Ecommerce on conversion rate optimization, landing page performance, and overall campaign effectiveness.
• Partner cross-functionally within Marketing to uncover growth and viral opportunities across organic channels — social, influencer, community — and through creative assets.

Requirements

• 10+ years of in-house hands-on paid media experience (search, paid social, affiliate).
• 1–2 years of people management experience; a track record of building, motivating, and growing teams is a plus.
• Ecommerce experience is required, ideally within a fast-paced, high-growth environment.
• Experience with additional channels including: TV, radio, OOH, podcasting is a plus.
• Skilled in Google Ads, Facebook Ads Manager, Bing Ads, and Google Analytics.
• Strong command of core digital marketing KPIs: CPA, CPC, CPM, LTV, ROAS.
• Advanced Excel skills required; Power BI or similar BI tool experience is a plus. You bring sharp analytical instincts, strong problem-solving skills, and close attention to detail.
• You're willing to do individual contributor work alongside strategic leadership — no task is too small.
• You balance warmth and openness with urgency, and you thrive in fast-paced environments.
• You're technical, analytical, and strategic, and know when to lead with data.

Benefits

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend