Company overview

Our lives are the sum of a million little moments, and we believe every single one has the potential to be extraordinary. Balancing product and purpose, we design clothes that spark joy and inspire togetherness. Made from proprietary Lunaluxe® and Soluxe® bamboo fabrics, our cloud-soft sleepwear and daywear are designed to laugh, play and snuggle in. With our headquarters in LA, we strive to bring joy and comfort to families around the world. Inclusivity, community and transparency are integral to who we are, and giving back remains one of our core values since our founding in 2018. We’re proud to donate a portion of all proceeds to Alex’s Lemonade Stand Foundation, a leader in pediatric cancer research.
Founded in 2018
Los Angeles, California, USA
95 employees (33 in marketing)
28% recommend to a friend
68% positive business outlook

Salaries

Typical salary range

$107,500 – $125,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +17.3% year over year

Audience

Monthly website visitors
1.5M
Month over month-22.1%
Quarter over quarter+25.7%
Top sourceDirect (60.9%)
Ad budget per month$25.2K
Average search rank51.1
Traffic source mix
Direct
60.9%
Search
25.1%
Referral
6.1%
Social
5.2%
Paid referral
2.5%

LinkedIn followers

Follower count and growth

Total followers

16.9K

12-mo growth

+17.2%

Monthly growth

+1.4%

News

Links