Responsibilities

• Brand Strategy & Storytelling: Own and evolve the Little Sleepies brand marketing and go-to-market strategy as we expand beyond sleepwear into multiple family lifestyle categories.
• Set the brand strategy across site, email, social, retail, PR and experiential, tailoring it by audience and category while maintaining one distinctive, modern and emotionally resonant brand.
• Translate business and growth priorities into emotionally resonant, commercially effective campaigns.
• Build Little Sleepies beyond its category leadership into a culturally relevant family lifestyle brand, identifying opportunities to enter the broader conversation through creators, talent, partnerships, founder storytelling, earned moments, and unexpected activations.
• Partner with the Sr. Director of Commercialization on the launch and scaling of our proprietary character franchise, ensuring brand and IP storytelling compound rather than compete.
• Team & Function Leadership: Build, lead and develop a high-performing brand organization, setting a high bar for brand excellence, accountability and cross-functional collaboration.
• Own the brand calendar and go-to-market process from creative brief through activation and post-launch analysis, establishing the project management systems and playbooks that allow a growing volume of campaigns, drops and collaborations to run with precision, speed and consistency.
• Manage agency and creative partners, ensuring high-quality output and cost efficiency.
• Community, Social, Influencer & PR: Oversee organic social strategy and execution, building a distinctive, culturally fluent social voice and content strategy across existing and emerging platforms.
• Evolve our highly engaged customer community and ambassador programs, deepening advocacy and emotional connection while protecting the authenticity that makes the community special.

Requirements

• 12+ years of brand marketing leadership within a high-growth consumer or lifestyle brand, with meaningful ownership of brand strategy, campaigns, social, community, partnerships, and/or content.
• A track record of building and leading high performing teams across some combination of community, social, influencer/partnerships, copy, or project management.
• Exceptional brand instincts and storytelling skills, with a track record of building emotionally resonant narratives, campaigns and activations that deliver measurable commercial results.
• Deep experience building distinctive multi-channel consumer brands, with the ability to drive brand consistency and executional excellence across social, video, photography, editorial and other customer touchpoints.
• Deep understanding of social platforms, creator culture, and how modern consumer brands earn attention rather than simply buy it.
• Strong understanding of customer segmentation and lifecycle marketing, with the ability to tailor messaging for new and returning audiences across multiple categories.
• Fluency with AI tools and emerging technologies, with a track record of using them to increase creative velocity, team efficiency, and marketing effectiveness.
• LA-based or ability to relocate.

Preferred

• Experience building a premium, highly distinctive consumer brand strongly preferred; family, kids, or baby category experience is a plus, but not required.
• LA-based or ability to relocate.

Benefits

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend