Responsibilities

• Own and manage the integrated live content marketing calendar for MLB The Show, ensuring alignment with seasonal content, roster updates, and major baseball events.
• Develop and execute marketing strategies supporting live content, special events, and in-game content programs.
• Collaborate with development, product, and content teams to align marketing opportunities with the live content roadmap, maintaining a consistent content cadence to drive ongoing engagement.
• Design and implement player engagement strategies across the customer lifecycle, including onboarding, retention, reactivation, and long-term engagement initiatives.
• Partner with CRM, social media, community, and owned-channel teams to execute engagement campaigns and initiatives.
• Lead paid media strategies for live service initiatives, including targeting, messaging, budget allocation, and channel mix, optimizing for performance metrics such as ROAS, CPA, and conversion rates.
• Monitor MLB storylines, player performances, and major league events to identify opportunities for connecting real-world baseball moments with in-game content and marketing campaigns.
• Manage marketing activations for key tentpole events such as the All-Star Game, Postseason, and other major cultural moments.
• Develop launch-to-live strategies, including first 30/60/90-day engagement plans to sustain momentum post-launch.
• Partner with analytics teams to evaluate campaign performance, player behavior, and engagement data to inform future strategies.

Requirements

• 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, or lifecycle marketing.
• Demonstrated knowledge of MLB The Show, including game modes, content structure, and player community.
• Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure.
• Experience supporting live-service video games and ongoing content programs.
• Proficiency in customer engagement initiatives and lifecycle marketing strategies.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and stakeholder management skills.

Benefits

• Competitive salary range between $126,700 and $190,100 USD, commensurate with experience and location.
• Comprehensive benefits package including medical, dental, and vision coverage.
• Matching 401(k) retirement plan.
• Paid time off and wellness programs to support work-life balance.
• Employee discounts on Sony products and exclusive access to company events.
• Opportunities for career growth and development within a leading global entertainment company.