Responsibilities

• Lead end-to-end execution and delivery of direct mail and email acquisition programs.
• Own performance across leads, conversion, revenue, and cost efficiency.
• Translate business objectives into clear campaign plans and priorities.
• Develop and manage targeting, segmentation, and contact strategies.
• Design and execute test-and-learn plans across audience, offer, and creative.
• Analyze performance data and proactively drive insights and optimization.
• Manage campaign timelines, dependencies, and cross-functional execution.
• Partner with Marketing, Sales, Analytics, Finance, and Operations to deliver results.
• Oversee external agencies and vendors to ensure quality, accuracy, and timeliness.
• Own budget tracking, forecasting, and spend discipline tied to performance outcomes.

Requirements

• Bachelor’s Degree in Business, Marketing, Communications or related field
• 7 years of relevant experience in acquisition marketing, direct response, performance marketing, or related disciplines.
• Strong understanding of direct mail and/or email marketing in an acquisition context.
• Highly analytical, comfortable working with performance data and making decisions from it.
• Proven ability to manage multiple campaigns and priorities at once.
• Strong attention to detail and execution discipline.
• Comfortable pushing back and challenging assumptions when needed.
• Clear and direct communicator, able to explain performance and next steps in plain English.
• Demonstrates ownership mindset (acts like they own the business, not just the task).
• Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours

Preferred

• Master’s Degree
• 10 years of related work experience, including 7+ year of work experience of direct response, product marketing, or related field
• Has overseen a large customer acquisition program in retail, travel, insurance, financial services, or other similar data-driven, regulated industries.

Benefits

• Medical, Dental, and Vision insurance
• Performance-based bonus or sales incentive
• 401(k) retirement plan with company match
• Short-term & long-term disability insurance
• Paid time off and 10 corporate holidays
• Paid parental leave
• Company-paid life insurance
• Mental & Financial Well-Being resources