Responsibilities

• Own paid acquisition. Manage and scale campaigns across Google, Meta, and lead-bidding marketplaces, with vertical-specific strategies for construction, med spas, manufacturing, and new segments — controlling budget against CAC, conversion, and throughput.
• Optimize the full funnel. Work landing pages, messaging, and conversion flows; track performance from click quote bind; and partner with sales to read lead quality and adjust targeting in real time.
• Experiment relentlessly. Run A/B tests across ads, creative, audiences, and landing pages; scale what works, kill underperformers fast, and build playbooks for new vertical launches.
• Automate everything. Work with engineering to automate bidding, pacing, attribution, and reporting; use AI tools to generate and test creative at scale; and build systems that let performance marketing run continuously and efficiently.
• Who you are
• You think in CAC, conversion rates, and throughput — and you enjoy owning revenue-impacting systems.
• You're hands-on and comfortable operating without layers.
• You love testing, iterating, and scaling what works — and killing what doesn't, fast.
• You want tight feedback loops with sales and product.
• You have 5+ years in performance marketing, paid acquisition, or growth, with hands-on Google Ads and Meta experience at meaningful budgets.

Requirements

• 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles
• Hands-on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets
• Experience running and optimizing lead-based acquisition funnels, ideally for B2B, SMB, or high-consideration products
• Strong understanding of CAC, conversion rates, attribution, and funnel economics
• Experience with analytics tools (e.g., Google Analytics / GA4), conversion tracking, pixels, and UTM frameworks
• Ability to run structured experiments across creatives, audiences, landing pages, and channels
• Comfort owning performance outcomes tied to pipeline and revenue, not just impressions or clicks
• Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions
• Willingness to work on-site in San Francisco and collaborate closely with sales and engineering
• This is not a brand role

Preferred

• Experience with lead bidding marketplaces or third-party lead sources
• Familiarity with tracking systems and closed-loop attribution
• Experience supporting multi-vertical acquisition strategies
• Exposure to automation, scripting, or AI tools for creative generation or campaign optimization
• Prior startup or high-growth company experience

Benefits

• Uber commuter benefits
• Meals provided — breakfast, lunch, and dinner
• Snacks, drinks, and coffee stocked daily
• Free gym membership
• Health, dental, and vision insurance