Responsibilities

• Apply a data driven, strategically iterative approach to optimizing and continuing to scale a multi-million dollar digital and traditional portfolio with a focus on acquiring new customers while achieving revenue and efficiency goals (e.g. CPO, ROAS, CAC)
• Define the end-to-end strategy for key digital channels like Facebook and Google, as well as our rapidly growing offline media portfolio including, but not limited to, Linear TV, Streaming/OTT, and Podcasts
• Partner closely with our Creative team to evolve the ad creative strategy, visualize concepts and plan and execute experiments a creative learning agenda
• Architect and execute a rigorous testing agenda to prove out channel level incrementality in addition to testing to inform tactical structural and targeting approaches
• Build, lead, and mentor a high performing full time and contractor team to foster positive collaboration and excellent results
• Communicate insights with the broader organization, including but not limited to Marketing, Creative, Finance, CX, and Product
• Consistently approach tasks and questions analytically to tactfully identify solutions and inform business decisions
• Design processes, tech stacks, and reporting loops to facilitate scalable and organized marketing ecosystems

Requirements

• Minimum of 5 years of performance marketing experience across Digital and Offline channels, and have a strong working knowledge across Paid Social, Programmatic, and Search Marketing (SEM), as well as Podcast and Broadcast / Streaming TV
• A track record of successfully deploying a sizable ($50M+) acquisition budget to drive revenue and customer acquisition at scale, preferably in multiple global markets
• Extensive hands-on experience managing individual digital performance channels end-to-end, with deep expertise in Paid Social, Programmatic, and/or SEM
• Analytical and quantitative problem-solving abilities, including both technical skills (you likely comfortable in Excel and/or SQL), as well as consultative (you are effective at quickly scoping and structuring problems to be solved)
• High tolerance for ambiguity and bias for action as you respond to new information
• Entrepreneurial and global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization
• Demonstrated people leadership skills, with prior experience hiring, coaching, and developing a team of channel managers
• Excellent communication, organization, and time-management skills
• A positive, “impatient optimist” perspective that keeps the team moving forward
• Passion for understanding consumer behavior and creating outstanding customer experiences in line with a mission-driven brand

Benefits

• Competitive pay and real-deal equity — we want you to have a slice of what we’re building together
• A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan
• Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best
• Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)
• We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered
• All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home
• A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas
• Tuesday lunches — catered meals so you can catch up with your teammates over something delicious
• A culture of connection — team events, activities, and an annual company retreat because we like hanging out together
• A team full of kind, thoughtful humans who actually care — because the people make this place