Growth Manager/Senior Manager

Responsibilities

• Own the marketing budget end-to-end, allocating investment across channels, campaigns, and initiatives to maximize brand and business impact
• Develop and manage marketing investment plans, tracking spend against budget and continuously optimizing resource allocation based on performance
• Evaluate the effectiveness of marketing investments across brand building, customer acquisition, creative production, partnerships, and retail activation
• Balance short-term performance objectives with long-term brand development, making informed tradeoffs between immediate returns and sustained growth
• Partner with Finance and leadership to assess marketing performance, evaluate investment opportunities, and make the case for incremental spend
• Leverage performance data, consumer insights, and competitive intelligence to inform budget decisions and identify opportunities for growth
• Establish clear accountability for marketing spend, ensuring investments are connected to defined objectives and measurable outcomes
• Shape creative strategy across paid advertising, organic social, influencer content, brand campaigns, and product launches, ensuring creative direction supports both brand positioning and performance objectives
• Develop creative testing frameworks to evaluate messaging, hooks, formats, and storytelling approaches across channels
• Analyze creative and campaign performance to identify winning concepts, consumer insights, and opportunities to improve effectiveness

Requirements

• 5+ years of experience in a high-performing environment, such as top-tier management consulting, investment banking, or a high-growth consumer business
• Proven experience managing significant marketing budgets and allocating investment across multiple channels to drive measurable business outcomes
• Strong understanding of both brand and performance marketing, with the ability to balance long-term brand building with short-term growth objectives
• Deep analytical skills and financial acumen, with experience evaluating marketing effectiveness, measuring ROI, and translating data into actionable decisions
• Strong creative instincts and demonstrated ability to develop compelling campaigns, evaluate creative performance, and translate consumer insights into effective marketing strategies
• Experience across paid media, organic social, influencer marketing, partnerships, and other consumer-facing marketing channels
• Familiarity with key marketing metrics, including CAC, ROAS, attribution, incrementality, and customer engagement
• Highly organized and detail-oriented, with the ability to manage multiple initiatives, prioritize effectively, and execute at a high level in a fast-paced environment
• Strong communication and cross-functional collaboration skills, with the ability to work effectively alongside leadership, Finance, creative teams, and external partners
• Entrepreneurial mindset with a strong sense of ownership, intellectual curiosity, and willingness to be hands-on in building and scaling an emerging consumer brand