Growth Manager, Paid Media

Responsibilities

• Own paid media strategy and performance to execute growth and brand goals
• Develop and execute the paid digital fundraising strategy that acquires new donors, grows revenue, and strengthens long-term supporter value across Meta, Google, YouTube, TikTok, programmatic, and emerging platforms
• Run top-of-funnel brand ads, from placement and contracting to creative direction and development, including podcasts, OOH, and connected TV
• Manage and optimize paid investment daily, monitoring spend, pacing, cost per acquisition, and conversion, and reallocating budget as performance dictates
• Run a continuous test-and-learn program across audiences, creative messaging, channels, landing pages, and donation experiences
• Make key and strategic recommendations to the Director of Individual Giving and VP of Marketing on where budget spend should be allocated based on performance data
• Grow one-time and monthly giving through paid
• Run acquisition and conversion campaigns for both one-time and monthly giving, testing paid tactics to grow the recurring program
• Optimize the digital supporter journey so paid campaigns connect cleanly to landing pages, donation forms, email, and CRM, maximizing conversion and retention
• Analyze acquisition, conversion, revenue, and retention trends by segment to inform where the next dollar goes

Requirements

• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target, in-house or agency, across Meta, Google, YouTube, and emerging platforms
• Experience managing a paid media budget of at least US$5M a year with a track record of strong performance measurement
• A genuine test-and-learn habit: you design multivariable testing across creative, audience, messaging, and landing pages
• Strong written communication, the ability to own creative direction of ads (from conception and drafting through launch), and experience with or a strong eye for graphic design (Figma, Canva)
• Strong, succinct communication, and the ability to work productively with a Brand and Marketing team focused on brand awareness
• Alignment with GiveDirectly’s values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity
• Experience with tracking and attribution to ensure detailed reports are shared with senior management.

Preferred

• Experience with our tech stack (WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs) or similar tools.
• Experience with paid ads with a non-profit of a similar size or an agency supporting non-profits.

Benefits

• Annual Benefits Stipend: $21,393 (US)
• Annual Benefits Stipend: £2,760 (UK)
• Annual Benefits Stipend: $8,454 (Kenya)