Responsibilities

• End-to-End Growth Strategy & Execution (0-1 Growth): Independently deconstruct user personas for overseas SMBs and C-end users (with a focus on AI video creators). Execute the full lifecycle strategy—from acquisition and retention to conversion.
• In-App Product Ops: Tailor feature updates to Western aesthetic preferences to drive engagement and monetization.
• Out-of-App Growth: Build KOL/KOC matrices and leverage content marketing to spark viral growth across social platforms.
• User Insight & Market Intelligence: Deep-dive into specific creator niches (e.g., YouTube tech reviewers, indie filmmakers, vintage footage collectors) to solve pain points like low resolution, noise, or high compression.
• Conduct ongoing competitive analysis (e.g., Topaz, Magnific, CapCut) to identify and sharpen our unique value proposition.
• Community Building & Scaled Growth: Build and manage our official Discord from scratch, turning early adopters into brand evangelists. Establish a strong presence on Reddit and X (Twitter) to maintain a direct pulse on high-value users.
• The "Super Bridge" (Proactive Liaison): Resource Catalyst: Proactively communicate with and leverage HQ’s product and R&D resources to ensure global needs are prioritized.
• Frontline Translator: Provide raw, cutting-edge user perspectives to guide rapid product iterations.
• Team Building & Strategic Exploration: Once the business model is validated, you will be responsible for building and leading the local growth team.

Requirements

• The Growth Practitioner: You have a proven 0-to-1 methodology for international mobile products. Whether in ad spend, e-commerce marketing, or SMB acquisition, you have "battle-tested" results.
• Aesthetically Driven: We don’t need you to write the underlying AI code, but we do need you to obsess over visual quality.
• Example: You might be a photography enthusiast who waits hours for the "golden hour" light; a detail-orientated creator who can spot a "texture upgrade" in a split-second AI clip; or perhaps your own social media feed is a curated portfolio of your personal style.
• The Super Connector: You possess extreme ownership of communication and excel in remote collaboration. You can sense shifts in user needs and precisely mobilize HQ resources. For you, time zones and distance aren’t barriers—they are opportunities for "relay-style" high-efficiency work.
• Bilingual Mastery: English is your primary working language for seamless engagement with global KOLs and SMBs. Simultaneously, you can align deeply with the HQ team in Chinese to ensure global strategy and local execution are perfectly synced.

Preferred

• You are an AI creator or social media influencer yourself, with a natural "feel" for AI content pain points (like flickering, artifacts, or clarity).
• You have an existing network within local creator communities.

Benefits