Growth & Customer Acquisition Manager

Responsibilities

• Develop SYRCLE’s early-stage customer acquisition strategy across partnerships, events, organic social, referrals, email/SMS, community channels, and other relevant acquisition channels
• Identify and test acquisition opportunities appropriate for an early-stage NYC consumer/community brand
• Build clear acquisition funnels from initial discovery through conversion
• Help determine which channels are actually producing qualified prospective customers
• Develop the conversion strategy behind SYRCLE’s partner activations and owned events
• Create systems for turning event attendees into qualified SYRCLE leads
• Develop event CTAs, QR-code acquisition flows, landing pages/forms, and other lead-capture mechanisms
• Build pre-event and post-event conversion journeys
• Track whether partnership audiences ultimately convert into SYRCLE customers
• Build SYRCLE’s early email and/or SMS lifecycle

Requirements

• Have hands-on experience in growth marketing, customer acquisition, lifecycle marketing, consumer marketing, or a closely related field
• Understand how to build and optimize acquisition funnels
• Have experience converting audiences into leads and customers, not simply growing follower counts
• Understand CRM, email and/or SMS marketing and lifecycle journeys
• Are comfortable working with landing pages, forms, lead capture, segmentation, attribution, and conversion metrics
• Understand how events, partnerships, organic content, and digital channels can work together as an acquisition ecosystem
• Can operate in an early-stage environment where the systems are still being built
• Are highly experimental and comfortable testing ideas quickly
• Can explain why a marketing activity should drive growth, how it will be measured, and what happens after someone enters the funnel
• Are excited by consumer, community, lifestyle, hospitality, wellness, events, or membership-based businesses