Group Vice President, Brand Strategy

Responsibilities

• Client Leadership & Strategic Product
• - Develop direct, collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership.
• - Lead the development of brand, communications and marketing plans that connect client business priorities, audience insight, culture and creativity.
• - Define the strategic vision, organizing idea and cross-channel approach for major client engagements, portfolios and global 360 campaigns.
• - Ensure teams deliver a strategic point of view that is informed, insightful, imaginative and actionable from briefing through launch.
• - Create sharp, inspiring creative briefs and partner closely with Creative leadership to focus teams, unlock ideas and improve the work.
• - Strengthen individual strategies by connecting people and thinking across teams, capabilities, geographies and lines of business.
• - Develop a deep understanding of each client’s category, competitive context, unique business dynamics and consumer behavior.
• - Guide insight development using first-party data, primary and secondary research, cultural intelligence and behavioral signals.
• - Lead executive presentations, workshops and ideation sessions that create alignment, momentum and clear decisions.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances
• compensation":["Compensation Range: USD $180,215.00 - USD $268,905.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation.","Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time."],
• how_to_apply":[],"about_company":["Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.","Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.","If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.","Overview","As Group Vice President (GVP), Brand Strategy, you will drive growth across our people, product, reputation and revenue. You will lead mid-to-large clients or portfolios with revenue greater than $5MM, own senior client relationships and help shape the strategic quality and health of the business. You will bring the perspective of a seasoned strategist from a creative or traditional agency, pairing brand-building rigor with fluency across modern, connected marketing experiences.","This role calls for an imaginative, consumer-minded leader who can identify and pursue cross-sell opportunities, lead successful new business pitches and translate complex business challenges into clear, inspiring marketing strategies. You will ensure teams deliver an informed, insightful and imaginative point of view while building the tools, practices and talent that strengthen Strategy across the agency.","The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:"],
• requirements":["15+ years of progressively responsible experience developing brand, communications or marketing strategies, including significant leadership experience within a creative or traditional advertising agency.","Demonstrated success leading strategy for complex, mid-to-large clients or portfolios and influencing executive-level client stakeholders.","Deep expertise in brand strategy, audience and cultural insight, positioning, communications planning, campaign strategy and creative briefing.","Exceptional storytelling, facilitation and presentation skills, with the ability to make strategy compelling to clients, creative teams and cross-functional partners.","Curiosity, cultural fluency and a point of view on how brands can create relevance and growth in a changing marketing landscape.","A proven track record of developing brand and communications strategies that deliver against business KPIs, set a clear vision and enable meaningful client transformation.","Experience developing strategies and activations across at least two, and preferably three, of the following: owned marketing or ecommerce experiences, addressable media and CRM.","Ability to connect brand thinking to integrated execution across digital experiences, content, social, CRM, media and emerging channels.","Advanced insight-development skills spanning primary and secondary research, online communities, ethnography, traditional and web-based focus groups, social listening, digital audits, behavioral data and online/offline media measurement tools.","An authoritative, inspiring presence with the judgment to challenge constructively, simplify complexity and build trust at every level.","Proven people leadership, including coaching senior talent, building high-performing teams, delivering clear feedback and retaining strong strategists."]},