Responsibilities

• Lead marketing strategy and execution across Globaledit, Industrial Color, and Smashbox Studios , adapting the approach for SaaS, creative services, and studio businesses.
• Own the marketing plan, calendar, budget, and priorities across the group.
• Build and strengthen the inbound and demand generation engine , including SEO, content, paid media, email, lifecycle marketing, ABM, events, webinars, and partnerships.
• Partner closely with Sales and Revenue Operations to improve lead generation, qualification, nurture, handoff, pipeline visibility, and conversion.
• Own positioning, messaging, brand storytelling, and creative direction across the portfolio while maintaining distinct brand identities.
• Lead integrated campaigns from strategy through execution, measurement, and optimization.
• Drive PR, thought leadership, executive visibility, social, content, events, and industry partnerships.
• Identify cross-marketing opportunities across CoCreativ’s brands, clients, prospects, and creative community.
• Own and evolve the marketing technology ecosystem, including CRM, marketing automation, analytics, attribution, and reporting.
• Explore practical applications of AI and emerging creative technology across marketing workflows, content, and brand discovery.

Requirements

• 10+ years of progressive marketing experience, including experience leading a marketing team or function.
• Proven ownership of B2B demand generation, inbound marketing, and marketing-sourced pipeline or revenue goals .
• Meaningful experience marketing a B2B SaaS, software, or technology product .
• Experience within, or strong exposure to, a creative agency, production company, studio, media, advertising, design, or related creative business .
• Strong brand, storytelling, writing, and creative judgment.
• Experience developing integrated go-to-market strategies across multiple channels and audiences.
• Strong partnership with Sales and Revenue Operations, including familiarity with lead lifecycle, attribution, CRM, and marketing automation.
• Experience leading teams, agencies, freelancers, budgets, and external partners.
• A resourceful, action-oriented approach and comfort operating in a fast-moving, founder-led environment.
• Ability to move comfortably between high-level strategy and hands-on execution.

Preferred

• Technology: Strong working knowledge of modern marketing technology, including Salesforce CRM and marketing automation, Google Analytics, Google Search Console, LinkedIn Campaign Manager, and Figma .
• Experience with ZoomInfo, WordPress, paid social platforms, email automation, and event/webinar tools is valuable.
• Adobe Creative Suite and familiarity with AI creative tools such as Midjourney, Weavy, Flora, Cosmos, or similar platforms are a plus.