Responsibilities

• Report directly to the CEO and collaborate with executive leadership on company growth initiatives.
• Lead, mentor, manage, and evaluate all marketing representatives and outreach personnel.
• Develop and execute comprehensive marketing strategies that increase patient volume and market share.
• Oversee referral development efforts with attorneys, medical providers, clinics, case managers, and other referral sources.
• Establish and maintain strong relationships within the personal injury and healthcare communities.
• Drive business development initiatives throughout Florida markets.
• Monitor marketing performance metrics, ROI, referral data, and market trends.
• Create and manage budgets, campaigns, events, sponsorships, and community outreach programs.
• Ensure consistent brand messaging across all locations and marketing channels.
• Identify expansion opportunities and support company growth into new markets.

Requirements

• Minimum 3 years of leadership experience in healthcare marketing, business development, or physician relations.
• Experience in Personal Injury, Orthopedics, Spine, Pain Management strongly preferred.
• Strong understanding of referral-based healthcare marketing.
• Excellent leadership, communication, and relationship-building skills.
• Ability to analyze data and implement strategies based on performance metrics.
• Strong organizational and project management skills.

Preferred

• Established relationships with Personal Injury Attorneys and law firms.
• Experience working with referral networks in the Florida healthcare market.
• Knowledge of Personal Injury case flow and healthcare operations.
• Experience scaling marketing teams and supporting multi-location growth.