Responsibilities

• The SmartestEnergy US Marketing Lead is responsible for shaping, delivering and evolving the marketing strategy and campaigns for the US business, ensuring alignment with both local sales objectives and the broader global brand development.
• This role exists to drive brand reputation, market differentiation and business growth through the creation and execution of effective marketing initiatives, content and campaigns tailored to the US energy market.
• The Marketing Lead oversees the development and delivery of the Annual Marketing Plan, maximising the use of digital marketing channels and managing regular content outputs, and ensures that marketing activities are executed in accordance with company objectives and brand guidelines.
• By collaborating closely with sales and trading teams, subject matter experts and global marketing colleagues, the Marketing Lead ensures that all marketing outputs support business priorities, engage key customer groups, and contribute to the achievement of departmental KPIs.
• Additionally, the role is pivotal in managing third-party relationships and reporting on content and campaign metrics. The Marketing Lead plays a key role maintaining a consistent, innovative and impactful brand presence in across the US markets.
• Develop and execute the Annual Marketing Plan and budget for the US business, ensuring that the Retail sales, Trading, and Origination teams goals and targets are supported.
• Engage regularly with customer-facing teams and subject matter experts (SMEs) to recommend new marketing ideas and initiatives and support with ad-hoc marketing requests.
• Lead on delivering the annual customer net promotor score (NPS) survey with a focus on broker channel feedback, plus industry and competitor insights gathering and dissemination.
• Lead on go-to-market campaigns for new products and new market entry, in alignment with the business strategy.
• Develop and manage a pipeline of marketing content and thought leadership opportunities across digital, media, events, podcasts and webinars, collaborating with internal subject matter experts to deliver assets that help build brand awareness, engagement and lead generation.

Requirements

• Experience in copywriting for complex sectors like finance or energy, including blogs, newsletters, reports, and marketing materials
• Design skills (Canva, Photoshop, InDesign)
• Project management (running of campaigns, marketing projects)
• Use of website content management systems (CMS)
• Use of customer relationship management (CRM) and marketing automation tools
• 5+ years experience in a marketing role
• Strategic planning and budgeting
• B2B marketing techniques and best practice
• Digital marketing, SEO, and lead generation
• Campaign planning and execution

Preferred

• Energy industry experience (preferred but not essential)